As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented to the social web –shifting the balance of power to communities] Social Pollination: Brands Currently Spreading to Communities Why: Brands are trying to let their corporate and social content spread to many different communities in Facebook, Twitter, Email and others. Examples: Any blog post, press release, or product page that encourages readers to share the content to other locations.   Any brand created Facebook fan page, flickr account, or Twitter account. Risks: Letting content spread … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate