Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision. From Corporate to Personal: The Four Types of Twitter Profiles 1) Pure Corporate Brand 100% corporate branded with primarly corporate related content. These accounts, which are often sporting the proper brand name of a company are used often to provide corporate news, deals, and support. … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles
Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards. Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it. If you’re a marketer, figure out what works –and throw away what … Continue readingBreakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter
After chatting with Loic today of Seesmic, we discussed what brands may want from Twitter. It’s true, I’m getting more client calls from the world’s top brands about how to use tools like Twitter as a collective team. Based upon my discussions with them, here’s what I see are some key needs in: What Brands Want In a Twitter Client: Listening: Ability to quickly scan what is being said about the brand, products, services, employees and competitors. Although difficult expect sentiment tools to appear that help brands with thousands of mentions manage the discussion. Ability to understand who is saying what, and understand their influence. Management: Manage multiple accounts (Dell has about 35 seperate accounts) from a central team. Enable … Continue readingWhat Brands Want From A Twitter Client
This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated. Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This was a nice break from the “why does Twitter matter” questions I usually get, as they were thinking through a plan. Here’s some of the excellent questions this organization, and a handful of others brands are starting to ask: Should we create multiple accounts for different divisions? How should we name them? How should the content be different? Is it ok to just tweet out news on our main corporate account? Or should we be … Continue reading7 Questions Some Brands Are Asking About Twitter
Gotta have some fun, hope you had a good laugh at this ever relevant Twitter video. It’s rather on point, as I recently listed out what happens to Twitter as it gets mainstream attention (although it doesn’t have mainstream adoption). Here’s the first twitter video from the supernews folks –they’re having a lot of fun.
Humans have a way of always experimenting with new systems to see how they can be monetized or streamlined –it’s a natural part of the web. A few months ago, I experimented with Magpie Twitter ads as an analyst, and quickly found the community revolted against it. Another revolt could be at hand as I’ve recently learned that some Twitter users are putting in affiliate links in their Tweets (some are not disclosed), thereby recommending products (like to Amazon) resulting in them generating a cut of revenue if the product is purchased. I know if someone buys a Kindle based on your affiliate link, that person can generate $35, not bad for a simple link. Of course, it comes down … Continue readingIt’s About Intent: Affiliate Links in Twitter