Forrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Left: The Future of Media Panel rounds off Day 1 at Forrester’s Marketing Conference. I’m sitting in the front row here in Orlando at Forrester’s Marketing Conference. We’re talking about the “M”M world, no not the Mouse but Media. This closing panel is discussing the Future of Media. Moderator is colleague David Card, Annis Lyles, VP Media of Coca Cola, Greg Clayman, EVP of MTV, and David Verklin CEO of Canoe Ventures. David’s not taking any prisoners and is intending to make this a pretty tough panel, rightfully so, media is undergoing some serious changes. David starts out showing that newspapers is struggling, from NYT, Rocky Mountain, and SFgate. First let’s start with the client side. Coke recalls the day … Continue readingForrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Steve Rubel evolves his strategy to MicroMedia

Steve Rubel and I exchanged emails early this morning. I asked him for his thought on how MicroMedia was taking hold. If you remember, Rubel was one of the fanatics of Twitter when it first hit the scene. What’s really intersting is that Steve is modyfing the strategy on his blog, he’s going to be changing his strategy to accomdiate how media is evolving (well at least this month). Here’s how Steve is evolving: “So, net net, what does this mean? Well, by posting less on Micro Persuasion I actually am able to give you more. I am freed of the need to write here daily. This means when I do post on this site it is more substantive and … Continue readingSteve Rubel evolves his strategy to MicroMedia

The future of Corporate Websites in 2010-2013

Just got off the phone with a person doing research at a very large technology corporation, they are doing research for their website and asked me what I though websites would be like in 3-5 years as they are planning out their web strategy. Here’s a summary of what I predicted: 1. content will be amorphous (content will take many forms and shapes, from RSS to widgets) 2. content will be ubiqutous (content will be access everwhere) 3. Communications are moving from asynchronous to real time 4. Existing corporate websites are irrelevant, and they will become community websites 5. Employees and customers will be communicating in real time, openly and collaborating on the live web. In fact, we’re starting to … Continue readingThe future of Corporate Websites in 2010-2013

The conversations about Social Media Measurement continue to grow

As you know, I’m carefully watching the Social Media Measurement space (see all these posts), as that’s the precursor to improve a program, and also how companies measure value, and then increase budgets. I’m a corporate web guy, and I know how important measurement is to these programs. As you probally aready know, Nielsen has shifted it’s measurement from Page Views to Attention (PDF). Here’s a few discussions that I’ve found interesting over the past few weeks, I was saving these up, analyzing them, and looking for patterns. Eight Meaningful Measures of Social Media 1. “Number of unique users 2. Returning versus new readers 3. Referring source statistics 4. Links from other sites 5. Google PageRank 6. The ratio of … Continue readingThe conversations about Social Media Measurement continue to grow

Widgets, a viable Web Marketing Strategy

In a recent post, I listed out all the Many Forms of Web Marketing. In fact, there are over 40 of them! I’ve put Widget Marketing in section 5F, under Community Marketing and Social Media. Why are widgets viable? The theory of modern marketing is to join the companies where the currently exist, rather than trying to build your own. In this great article by Alex from Read Write Web; The Evolution of Web Widgets: From Self-Expression to Media Companies: “Media companies see widgets as an important new method of reaching audiences both inside and outside their domains. It seems that widgets cover array of tasks ranging from brand propagation to instant transactions and customer tracking. In this post we … Continue readingWidgets, a viable Web Marketing Strategy

Predictions about Google and Online Video

For a variety of reasons, I’m watching the online video space very closely, I see the web moving this direction: Richer media, near-real time, and content being amorphous, and ubiquitous (mobile). I don’t have any insider information, but here’s my predictions for where Google will be headed for the online video market. Predictions about Google and Online Video 1) Contextual Advertising As I understand it, Google makes 80% of it’s revenue from the Search Marketing space, this is not going away. Google will apply a similiar model to Video over the coming year. Here’s how they’ll do it: A) Contextual Video If you haven’t noticed already, Google has been experimenting with a new player design. Just like the slick Apple … Continue readingPredictions about Google and Online Video