The debate rages on: Should IT be involved in the business side of social media? or are they just support?

The conversation took a sudden turn in the comments of my recent post: ” The Challenges of Social Media in the Enterprise, why Business and IT need to align” I was attempting to highlights the danger of IT being separated from the business. (Please read this post to get context) I really enjoy the conversation points, and they deserved to be highlighted then here, because this is a real world issue we are all dealing with. To be fair, there are voices from the web strategists on the business side, folks from IT, IT consultants, IT vendors, and there is even at least one CEO I know of that chimed in. Here’s the highlights from the comments in the previous … Continue readingThe debate rages on: Should IT be involved in the business side of social media? or are they just support?