YouTube Videos Get Interactive: Choose Your Own Adventure

Click play on the above video, and wait till the end to see the interactive choices. With the founder of YouTube Chad Hurley declaring that 13 hours of video are uploaded to YouTube every 60 seconds, it’s hard to the growth trends. Although just a hyperlink on a flash player, YouTube trials this first Interactive Riddle which let’s users choose answers at the end. For interactive marketers, this can lead to new forms of interactions such as quizzes, exploratory product demos, choose your own adventure, virtual world tours, and increased brand engagement. It’ll be interesting to see how video bloggers start to adopt this interactive narrations, or how perhaps how in the future dynamic links can be inserted right on … Continue readingYouTube Videos Get Interactive: Choose Your Own Adventure

Participating in a Virtual Conference: Marketing Profs

I’m speaking to 370 (it was over 400) people at a virtual conference today hosted by Marketing Profs. Thanks to Bill Lee, Whitney and David and all the folks at Marketing profs to invite us. They’re using web-based software by Unisfair. It’s an interesting concept as it appears like you’re at a virtual conference. Of course, it takes some time to get used to the interface, but once you find a session you can put it on in the background and go about your work. I think it’s possible to host your own conference by using slideshare to post your slides, then using ustream (a company I advise) , and camtwist for interaction details. Likely it’s not quite as robust … Continue readingParticipating in a Virtual Conference: Marketing Profs

The Psychology of Social Software

Last night at the Bay Chi Web event in Palo Alto (Walking distance from PodTech HQ), I was able to catch the excellent presentations from both Kelly Goto and then Dan Saffer. Dan’s presentation drew parallels between the design of Las Vegas and the Web. There were some very interesting metaphors on how slot machines are designed so careful so that a row of slot machines can bring in a tremendous amount of money. An interesting discussion occurred after his presentation how casinos are in many ways like websites. Web Designers try to get users to come and use their site, with explosion of sounds, pictures, a real experience. When I think about the attraction of Social Media, in many … Continue readingThe Psychology of Social Software

Interactive Web Marketing grows as Children’s toys extend experience online

Online experiences for Toys not new Lego (one of my preferred toy) has an online Club, where those who sign up receive additional information. GIJoe has online games, and has cleverly disguised it’s advertisements as online experiences. Children’s Physical toys to have cross online experience A while ago I covered how Fisher Price is starting kids listening to Podcasts and taking digital pictures at an early age. Now, toy companies are seeing the benefit of having a dual experience with their toys as the Internet continues to mainstream at home, and especially with the younger generation. According to the Associated Press this cross medium experience will continue to heat up: “…’Toy companies are looking at where kids are playing and … Continue readingInteractive Web Marketing grows as Children’s toys extend experience online