Tech Startups Build Tools for Wellbeing

A new market has emerged. Technology has intersected with our wellness to aid in monitoring, promoting, augmenting and managing our well-being. These low-cost technologies are transforming the field, making tools for managing wellness accessible to anyone who wants to adopt them. This stands in stark … Continue readingTech Startups Build Tools for Wellbeing

Honeycomb 3.0: The Collaborative Economy Market Expansion

The Collaborative Economy enables people to get what they need from each other. Similarly, in nature, honeycombs are resilient structures that enable access, sharing, and growth of resources among a common group. Our latest version of the Honeycomb framework, Honeycomb 3.0, shows how the Collaborative … Continue readingHoneycomb 3.0: The Collaborative Economy Market Expansion

Infographic: Collaborative Economy Startups Proliferating

This inforgraphic is part of my ongoing coverage of the collaborative economy (see all posts), which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources.  Altimeter’s segmented 200 … Continue readingInfographic: Collaborative Economy Startups Proliferating

Wrapup: Community Manager Day 2013, Trended

In 2013, Community Managers are trending, both online, and their impact to their organizations and the customers, who they serve. Community Managers are the most powerful group online As professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained … Continue readingWrapup: Community Manager Day 2013, Trended

Beyond Tools, Marketers Must Focus on Content (Altimeter Report)

Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)

(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs

What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an … Continue reading(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs