Archive for the ‘Hitachi Data Systems’ Category

About those 3am emails to the CTO…


Hu Yoshida (CTO of Hitachi Data Systems) honors me with this tremendous post, over the last year he wondered if I ever slept, as I would be sending him emails, links to important blogosphere and industry happenings.  At one point I told him I was a web geek, so we’re always online.

We as a team worked together to reach out to customers using Social Media. Hu Yoshida has humanized a monolithic storage vendor, and reaches out to customers, and partners using his blogs. Unlike some of the other vendor blogs, the comments on the HDS blogs are wide open. As long as they are on topic (much like Scoble and Shel’s family room rules) they will be posted.

Hu writes in his post, “I knew he would be moving on to greater thing” Yes, I may have gently (and sometimes forcefully) changed the course of the communication boat, but that’s because the water on the river completely changed from downstream to upstream. To this day, I worry that I disrupted the culture too much, but when customers leave comments on my blog like this, I knew it was the right thing to do.

We’ve shared quite a few experiences, Hu and I were both at Lunch 2.0 which really told the entire emerging Web Industry that Hitachi Data Systems has storage solutions, many companies said to me “I didn’t know Hitachi sold Data Storage” ya know now bud!

That same night we went to go remember the, 50th Aniv of the HardDrive at the Computer History Museum, I had learned quite a bit about the pioneers that have shaped technology to today.

I had a thank you dinner with Hu and his wife a few weeks ago, he presented me with a thoughful card and gift certificate to Best Buy, where I frequent! Just a few weeks ago, Dave Roberson the CEO of Hitachi Data Systems hosted a dinner with leaders of the emerging web indsutry I saw Hu even after my departure from HDS at a Storage 2.0 Dinner.

Thank you Hu, it was an honor to work with you, now I’m a consultant to help other great companies like Hitachi.

Building better solutions for customers using the web, wow, that’s what it’s all about, that’s Web Strategy.

Silicon Valley Sightings: Jeremiah, Dave, and Kris


Jeremiah Owyang, (Podtech) Dave Roberson, (CEO of Hitachi Data Systems) Kristopher Tate (Zooomr)

This is one of my favorite photos, myself with CEO Dave Roberson of Hitachi Data Systems and Kris Tate, CTO and Founder of I love the warmth of this photo, and being with two amazing Silicon Valley leaders.

This was at Dave’s get together Wed night, he told us his kids use Zooomr! Kris is one of the most brilliant and industrious minds around.

Photo by Thomas Hawk, CEO of zooomr, View his favorite shots

Life Captured and Shared on the Web, A Data Storage Discussion with Dave the CEO of HDS


(Picture: Thomas Hawk, Dave Roberson, and Kris Tate)

One of the things I love about the web is it’s ability to be a platform that lets humans connect and share their lives thoughts and experiences.

Last night, CEO Dave Roberson of Hitachi Data Systems (my recent employer) hosted a fantastic wine pairing in SF with key members from the growing web industry. Folks from Zooomr, Joyent, Bebo, LifeMoxie, ArcScale, Approver, Martin McKeay, and others. Respected Data Storage Blogger Ben Rockwood got to meet Hu Yoshida, who flew in from his vacation in Southern California just to attend this dinner.

Thomas Hawk, Data Storage “Poster Boy”
It’s rare to meet someone that creates as much data as Thomas Hawk. One of the most memorable conversations to me was web photographer and Zooomr CEO Thomas Hawk describing all of the data he creates over a single day. Every day he takes a few hundred pictures in raw format (12mb per shot) and saves them on his personal hard drive (Which cold likely be the the Seagate drive attached to his new Apple). Thomas then takes his top pictures and processes them in Photoshop, which is followed by uploading to Flickr, and of course Zooomr, his own website.

On many photo sharing sites, the image is then processed into different sizes, and the original saved, it’s then replicated into different storage backups for safety. If the photo is printed from an online service, the data may be moved yet again to a printer, causing even more replication. One photo can easily be 10X the data of the initial raw image, and will spread over the web.

As Web as the Platform, Mobile devices will capture
While in Japan last month, I was checking out the mobile phones, some which have real time video conferencing. Apple is rumored to deliver the iPhone with iTunes, which will continue to add more digital media on one’s belt, in most cases, this data will be stored or retrieved from the web storage cloud. Jeff McManus whipped out his mobile and show us how folks connect on Dodgeball. Flickr reports that there are over 1000 pictures just uploaded by the Nokia N70 yesterday, that’s just one phone model on one day.

Consumers will create mass data, load and share on web
Normal consumers can easily capture pictures, video, on mobile devices, sometimes uploading real time to the web. Dave and I talked about the young generations living much of their life online, through social sites and instant messaging. My little cousin told me that ’email is for old people’, they primarily use real time texting. This digital generation is capturing and sharing their lives online.

On one of Joseph Jaffe’s podcasts, he indicated that by 2010, half of all media will be created by consumers. Using the web amateurs are now creating images, video, media, and reporting the news and it’s scaring the professionals.

Other Players
With Sun gunning for the startup web market, and Online Data Storage companies entering the market such as Amazon, Box, Omindrive, it’s good to see Hitachi Data Systems reach out to this growing community, the web is empowering common people to capture, share, and store their lives online.

Thanks Dave and other HDS folks for the wonderful evening, of wine, food, and sharing.

Other Resources

Update: Clarification (Dec 8th)

A lot of people have a hard time understanding the difference between large divisions in a company, this should provide some clarification:

Hitachi Data Systems (my former employer) and Seagate (a client of my employer Podtech) have different products. Hitachi Data Systems sells Data Storage solutions, most commonly found in Data Centers. This is not to be confused with another division at Hitachi that focuses on Disk Drives. Seagate is known for having consumer and disk storage devices, such as the one Thomas mentions below in the comments. While as an employee at HDS, I helped organize the event, and supported it after my leave.

Lastly, as of last week, I now work at, which makes for an interesting intersection. I’m very much involved in the technology industry, as I have relationships that reach into many sectors of the same family.

Just wanted to be VERY clear as folks as people get these two companies companies confused frequently, and to make sure there is no conflict of interest.

Oh and Thomas Hawk and Kris Tate are friends.

Kuletto's Martin, Dave, and Dave Gian, DuVal Penny and Jennifer Hu and Martin Jeff and David Bruchetta Heavy Aps!  (no not the web kind) Dave and Ben RockwoodView of the SF Bay

Thanks for coming to Lunch 2.0 at Hitachi Data Systems


Wow, that was fun, we just concluded the event and I’m sitting downstairs with Robert Scoble, Thomas Hawk, Julio Garcia, and Kristopher Tate. It’s estimated we had over 200 folks, honestly, I was too busy to look around and count!

I’m pretty excited, as some folks said they want to talk about Data Storage Strategies as their web sites need to scale. Our CTO Blogger Hu Yoshida attended the event (along with a lot of other folks) and I’m sure will be collecting his thoughts on the event.

I really hope the event was a success, it was something unique that Hitachi Data Systems has never done before. The companies that presented we’re very glad for the exposure, some complained they didn’t get to eat as they had to give so many demos (if that’s a complaint at all). It was a win-win. Hopefully, we can do something like this again.

I’ve got a few things to brag about, the entire event was spread via blogs and emails, and we didn’t spend any money on getting the word out. That’s social media/community marketing at work! Gotta love that. I was told by the organizers of Lunch 2.0 Mark and Joseph this was the largest Lunch 2.0 ever. (many props to them for creating this event)

On behalf of Hitachi Data Systems, thank you SO much for coming!

-Community Manager, Hitachi Data Systems


Funny things overheard at Lunch 2.0:

  • Scoble: “I thought it was just going to be 20 people”
  • HDS Employee: “Lunch 2.0? I didn’t even have Lunch 1.0”
  • HDS Employee: “What are these watermelons doing downstairs?”
  • Guest: “What are Jeremiah’s intentions? This event is blownout” (heh, go figure)

Apparently a few folks in the social media and web space made some deals, I am SO glad that everyone was able to benefit from this event. Nothing could please a community manager more, it’s so pleasing to make your community happy.