Event Rollup: Gamification Discussion At Altimeter Roundtable

Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable

Empire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands

The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands