What happens when you become a Facebook Fan

Above Image: Dan Schawbel noticed I was endorsing Career Builder within Facebook, after I became a fan Dan Schawbel, an energized social media practitioner at EMC emailed me, and said he noticed that I was endorsing Career Builder, within Facebook, he wondered it this was intentional and if I was aware of it. He’s not the first to tell me, this, and I explained I had become a “Fan” of their site (I do this for many brands in Facebook, for research purposes, to see what happens) and apparently it surprises a few folks. I should say, I’m not really a fan, as I don’t even use their site. When a member becomes a Fan of a brand within Facebook, … Continue readingWhat happens when you become a Facebook Fan

MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands

By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk. This is also being cross-posted on the Forrester Marketing Blog. Executive Summary Both Facebook and MySpace have launched profile and network targeted advertising and marketing products. As they both use member interests and the communities which they are part of, trust continues to become key in adoption as information is passed along the network. The sheer size of MySpace’s member base, as well as the thriving local business membership will lead to success. Facebook, which brings a unique solution evolves advertisements to endorsements and encourages members to subscribe to a brand in what we are calling “Fan-Sumers” (an evolution of the consumer). As consumers share their affinities, brands can advertise … Continue readingMySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands