SWOT: Five Ways Google+ Can Become Mainstream

Google+ A Solid Start, Yet Still Not Compelling for Mainstream Adoption. I spent nearly the entire weekend playing with Google+ (here’s my profile), and even was using Google’s Android Honeycomb operating system on a Galaxy Tab to see how well it integrates.  So far, I’m … Continue readingSWOT: Five Ways Google+ Can Become Mainstream

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the … Continue readingAltimeter Report: The 8 Success Criteria For Facebook Page Marketing

Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s … Continue readingMatrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

First Take Analysis: Facebook’s Crusade of Colonization

Today marks yet another important era in Facebook’s saga, they are expected to make a big push to extend the Facebook experience to every webpage. Today, I attended the f8 developer conference hosted by Facebook, they’ve made some key announcements on what they want their … Continue readingFirst Take Analysis: Facebook’s Crusade of Colonization

FirstTake: Facebook PayPal Deal Spurs International Ad Sales

Web Strategy Summary Facebook to now offer Paypal as an additional way to buy advertisements and virtual currency for social games (press release).   This paves a way for Facebook to reach global advertisers who prefer PayPal vs traditional credit cards. Although this partnership is … Continue readingFirstTake: Facebook PayPal Deal Spurs International Ad Sales

How Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support

Bold Strategy Bolsters Users, Developers, and Brands In a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening its doors to share roadmaps, data, and it’s experience.  This strategy shifts attention towards Facebook.com as a sole destination, and towards … Continue readingHow Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support

Podcast: Understand Facebook Connect for Business

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can … Continue readingPodcast: Understand Facebook Connect for Business