Click To Play If you can’t see the above video (perhaps you’re in a feedreader, or one of my email subscribers, please access the post directly) While in Barcelona recently, I got a chance to interview folks from the local blogging community, there were quite a few ex-pats, such as Lennert de Rijk Managing Director Spain, who focuses on Marketing in Spain. He shares his views on online marketing, how the culture and demographics are different in Spain compared to the UK, and other insights. You can find Leonard at this Spanish site called OnetoMarket, or this English version. What you’ll learn from this video Find out why companies fail when trying to market in Spain. Discover which age is … Continue readingVideo: How Web Strategy in Spain differs (2:35)
Click To Play Tristan Nitot, (his blog on open source in French) CEO of Mozilla Europe talks about how Firefox spread mainly through word of mouth and people just sharing it and advocating it to others. He suggests that the open source initiative first resonated with people, thus spurring word of mouth. They encouraged users to have the software loaded on a portable thumbnail flash drive, and install it wherever they went. Blogs were a big component of how it spread, as well as local communities that would be passionate about their region, self-supporting each other, and spreading the word. Un traditional web strategies As you may know, Mozilla hasn’t done a lot of traditional marketing or advertising (except for … Continue readingVideo: Tristan, Mozilla’s European CEO on Evangelism and Word of Mouth (4:00)
(Left: Clever HR ploy or relaxed place to work? Mozilla’s “Beach” must keep vacation requests to a minimum) Update: My host, Seth has responded from his community blog. I’ve been an observer of the browser market for some time, since I live much of my awake live within one, and have been privy to interview the IE7 team on their launch, and also have been recently got a demo from Flock’s CEO (my thoughts on the opportunities). Seth Bindernagel, of Mozilla’s Evangelism team invited me to swing by the Mountain View headquarters, I was in luck, as there were folks from out of town like Gen Kanai (Japan) that I’ve been wanting to meet for quite some time. As soon … Continue readingEvangelism, Technographics, Culture, and Early Adopters…A lunch time conversation at Mozilla
Click To Play Lars Schwenk, General Manager of Cyworld Europe shared with me what it takes to be a community, we were at Forrester’s Consumer forum in Barcelona. If you’re not familiar with Cyworld that have heavy penetration in South Korea, (50% of Koreans is a member — and that 95 percent of its target youth market is active –Marketwatch) where it was birthed. Find out his four components of community: Communication, Collaboration, Self-Expression and what he calls “Peeping”. Something I swear I’ve never done. I asked my Twitter network (over 1700 of them) what questions to ask Lars, and David Berkowitz wanted to know what we could learn from Asia’s deployment of Cyworld and what it means to the … Continue readingVideo: Cyworld, Social Network with Communication, Collaboration, Self-Expression and “Peeping” (2:30)
Click To Play Jay Stevens, an executive for MySpace EMEA, was one of the keynotes at Forrester’s recent Consumer Forum conference. He shared with me the value of community, his definition of community (find out what “peeping” is all about) and the opportunities afforded to marketers who use social networks to connect with customers. He gives a few kick steps to get started, a must-know for anyone getting ready, what’s the recommendation? Get a strategy. I also was live blogging his presentation Marketing in a Networked Culture if you want to get more in depth information, thanks Jay for your time.
Having just returned from the airport a few hours ago (I was on 6 flights in 10 days) it’s good to be back. It’s rare I post a personal post, but I had such an amazing time in Barcelona, I feel compelled to share. I was busy working most of the day at the conference, so I only had time to go out at night. Fortunately, Barcelona’s culture is designed for night life, after work, I have drinks and tapas, take a nap, get cleaned up, then headed out (such as the Barcelona Blogger Dinner). Coincidently, on my second night out we ended up at the same restaurant we were at the night before, although we sat outside. The last … Continue readingPhotoblog: Glimpses of Bareclona by Night