Social Media FAQ #6: Who “Owns” the Social Media Program?

I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #6: Who “Owns” the Social Media Program?

Taking Social Media Inside Your Clients’ Intranet

I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet

The Impact of Social Media on Channel Marketing and Partner Marketing

My background is with corporate web teams, and this is a topic that is just starting to get explored. Channel and Partner Marketing often largest revenue stream At a previous job I was the Web Marketing Manager for the Channel Extranet site at Hitachi Data … Continue readingThe Impact of Social Media on Channel Marketing and Partner Marketing

Forrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013

In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013

Trends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke

Spending time with large corporations and getting to understand how they adopt social media is fascinating, recently, I’ve noticed a trend, not on public use, but on internal organization. Unlikes Advertising (which is often controlled by a single group) Social Media is being adopted by … Continue readingTrends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke

Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)

Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media. Learn how to change and move a large culture, how to demonstrate there … Continue readingVideo: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)

Who leads the Social Media Programs in the Enterprise: IT or Business?

To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?