Archive for the ‘Digest’ Category


Weekly Digest of the Social Networking Space: Feb 14, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Facebook adopts OpenID, and makes more of their API available to developers shows a new leaf as the largest platform by registered users opens up –this should spur growth even further. MySpace, likely in reaction to all the Facebook clamor, and touts it’s engagement numbers and Hi5 aims after gaming, an activity ripe for a recession.


Data: Facebook adopts OpenID
The biggest news of the past days is Facebook’s adoption of OpenID, which will mean that universal logins will be available to users, and eventually sharing of data, portable information to pass around the social web is also amplified as they’ve announced that APIs are available to impact Status, Notes, Links, and Video to Facebook Platform

Engagement: MySpace touts user interaction
Perhaps in a punch back to Facebook’s total user claims, MySpace ignites a PR campaign and touts that it’s user engagement is high: “The average MySpace user now spends 266 minutes (4.4 hours) on the site every month; a 5% increase over last month and a +31% increase year over year. MySpace says its users spend nearly 100 minutes more per visitor than the closest competitor. ”

Launch: Hi5 launches games
Hi5, which has a high growth rate, is now introducing gaming to it’s social network platform, which are not only popular during normal growth but could skyrocket during a recession. There are sponsorship opportunities and advertising opportunities for brands that want to get into this space.

Best Practices: Craig Newmark on the secrets of Community
RWW distills how Craig’s list built their online community: Recognize the Importance of a Feedback Loop, Get out of the Way, and Understand we live in a culture of participation.

Stats: Facebook, MySpace, LinkedIn, Flickr
This image, which I don’t have much background on, gives some data on some of the social networks. Also see these stats from Compete, collected by CNET

Culture: Don’t get Facebook?
While 150mm clammer on Facebook actively, some still aren’t sure of it’s purpose, and that’s ok. Read how some do get it, and even those that don’t may still be addicted. Others question if it can continue, despite being 5 years old.

Culture: Suicide on MySpace prevented
An odd, but ever so real story how those on MySpace were able to prevent another from committing suicide. Expect more stories like this to increase during the year.

2009 Social Networking Stats continues to grow
My not so secret collection continues to grow, read it, submit to it, and book mark it. Read Social Networking Stats for 2009.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Feb 5, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
With Facebook half a decade old, it moves through adolescence and prepares to mature, secondly, LinkedIn takes a stab at the coveted German market, it’s noteworthy that MySpace purged an incredible amount of sex offenders, the question remains, where are they going now?


Localization: LinkedIn aims at Xing by launching in German
Xing (6.5 million users), which has had a foothold in Germany as the business social network in that area now has a competitor to take on. LinkedIn is now in German and will expand it’s existing foothold of over 40 translated versions.

Revenue: iMeem charges for service
Perhaps due to a depressed economy, or pressure from the board, or increased server costs or a little of all, iMeem starts charging for it’s upload and storage services. Thanks to colleague Peter Burris for the link

Milestone: Facebook turns Five
Mark Zuckerberg announces that after 5 years, things are going well for this skyrocketing social network, read my thoughts on what this means in this MediaPost article.

Science: Genetics Influences Social Behavior
Article based on research suggests that popularity and other social behaviors of individuals may be deep rooted in genetics. Could the children on Generation Y take on the traits of their parents?

Crime: 90,000 Sex Offenders Removed from MySpace
How come all these guys mug shots are so, well arch typical of that crazy man with the van with no windows? MySpace has booted off over 90,000 sex offenders off their social network. The question remains: Where do they hang out instead?

Finance: LinkedIn ready to go public anytime
Profitable social network LinkedIn has been known to be successful generating revenues in a variety of economies and markets, CEO Reid Hoffman suggests that the company can go public anytime.

Developers: Fragile Community Aches after Redesign
While some suggest it’s risky to build your business off someone else’s platform, Developers that are hooked into Facebook must be ready for changes and quickly adopt, in this case, some are still reeling from the pains of the last Facebook redesign.

Deployment: Social Network For Davos WEF Attendees
Davos’s World Economic Forum launched WELCOM a social network for the attendees, watch this video of the premise of the project. Let’s hope these influentials (who I doubt have the time) to try to fix the global economic challenges. Screenshots are available for you here.

Challenges: Why your Community Efforts may Fail
Good reminder of some of the key challenges of why your efforts may be failing.

Community: Jive launches Community for Customers
In my recent Wave report, I judged companies on eating their own dog food, whether or not they had a community for their own customer base. Jive has offered a community site for support, developers, and product. With 67,000 members, I have to ask, where is the community for the business folks? (Update: see comments below from Sam Lawrence)

Case Study: Lithium launches
Lithium, who was also in the wave, touts a recent case study with a community called ACT: “In the 12 months since its launch, the ACT! community has had over 8.9 million page views and 266,000 searches, far surpassing Sage’s expectations.”

Mobile: Mobile social networks
Match2Blue which offers a social network for mobile phones provides some interesting features, but with Google’s launch of latitude this week, quick innovation and marketing will be key.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Jan 27, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
More growth shown in Facebook’s worldwide unique visitors, Leverage Software launches upgrade, and more twists on social networking in our culture from crime, religion, and parenting.


Release: Leverage Software upgrades to version 6.5
Leverage has made some improvements with it’s geo social maps, groups, and calendar functions, and has provided some detailed release notes.

Data: Social Networks overtake adult websites
Hitwise has collected data on UK social networking activity, and has found that social networking sites has overtaken one of the greatest triggers of internet innovation, the adult industry.

Data: Adults bulk of social networkers, but still leans young
eMarketer gives data on how “But younger online adults were much more likely than their older counterparts to use social networks, with three-quarters of those ages 18 to 24 using the sites, compared with just 7% of Internet users ages 65 and older”.

Culture: Woman killed for Facebook Status
This bizarre case shows how much social networking has infiltrated our culture. Obviously, this has little to do with social networks as this enraged husband rampages after wife turns her status to single on Facebook, and more about human psychology.

Usage: Facebook unique visitors twice as large as MySpace
More growth in Facebook’s arena as Techcrunch reports that unique worldwide visitors has overtaken MySpace.

Culture: Pope welcomes Facebook –yet cautions
Here’s a sign that social networks are bleeding into many areas of culture, when religion starts to comment on “gifts” such as these online tools.

Parenting: Friends of children’s friends
Linda Furrier poses some questions about parents monitoring the friends of friends (FoaF) within social networks, should advance parenting features be setup in social networks? Last time I checked, there was a minimum age required for some social networks.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Jan 21, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
It’s important you track LinkedIn’s movement as they truly become an enterprise web service, their announcement partnering with IBM is a key step in their opportunity to become the future intranet of any company. Various community vendors have had some partnership announcements such as Pluck and Lithium boasts a large revenue gain over this past year. Social Networks reflect life, and we’ve seen a bump in activity around Obama’s inauguration.


Partnership: Linkedin integrates with IBM’s Lotus
Perhaps the most important news of the week, but overshadowed by election news is LinkedIn’s partnership with IBM which extends it’s social graph info to Lotus collaboration and community suite. Why is this important? It means that workers can now connect with people outside of work to get jobs done –the network has expanded significantly.

Politics: Inauguration spurs social network activity
RWW reports how the live player at CNN connected to Facebook connect helps to spur social interaction online –no one is watching by themselves now, it’s all one connected community.

Feature: LinkedIn launches polls
In a way to better understand the community, LinkedIn’s polling feature will help brands and others understand what’s top of mind for it’s members.

Revenues: Lithium has 100% revenue growth
Always a good sign: Lithium boasts that their “100% percent growth in new monthly recurring revenue in less than one year” as a result of growth in the community space.

Privacy: Chinese gamers must reveal names
Online games in China have exploded, which has caused changes in culture, both good –and bad. As a result, a movement to force gamers to share their real names online has been put in place.

Partnership: KickApps Integrates Meebo And Yahoo! Maps
Media savvy KickApps launches some key partnerships with Meebo, Yahoo Maps, and combines video players to allow brands to extend the experience of Meebo and Yahoo, but to also make community sites more engaging.

Layoffs: Mzinga cuts 6%
As with many tech companies, startups are a reality, Mzinga cuts 6%, which could mean good news for long term sustainability, but could challenge their ability to execute against their goals. Interestingly, I didn’t see an announcement from Mzinga folks (although they left a comment last week)

Future: Social Networks of the future? the car

Thought leader David Berkowitz interviews Ford executive on how the car (using Sync technology) will soon become a social network hub and node.

Culture: 10 top social network annoyances
Thank god, someone finally made this list, #1? MySpace Kitsch. Someone needs to create a ‘de-bling’ app.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Jan 15, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Usage of social media will continue to rise, the growth of China’s internet population bodes to growth off shores. Forrester has launched a Wave report over community platforms. “Diso” a technology that suggests social will be aggregated to one page will occur, and several make predictions for the upcoming year.


Usage: Surge in Chinese internet users.
Although the Chinese internet population is greater than the entire US citizenship, a sharp increase in usage is reported, primarily from mobile.

Research: Forrester “Waves” Community Platforms
I lead this research, where we’ve segmented the leaders in the community platform space. I know some folks are subscribed to this digest and not my blog, so excuse me if you’ve already heard.

Deals: Neighborhood American showcases wins
Community platform Neighborhood America showcases several client wins including Kodak, City of New Orleans, and Wharton Business school in their latest newsletter, you can subscribe on the website.

Tech: Future of Social Dashboards, Diso
Marc Canter has frequently been the guiding light for open data and suggests that the future dashboard of all things could be a technology called Diso, RWW has more info.

Data: Will Facebook US members overtake MySpace
Techncrunch highlights recent Comscore data and suggests that Facebook’s US members 54mm members will overtake MySpace in 2010, 76mm, one year from now.

Future: 8 Predictions for Enterprise 2.0
Dion writes like an analyst and breaks down his predictions for 2009 revolving around social computing within the enterprise. He highlights that community will be one of the priorities within the enterprise.

Predictions: Hivelive suggests what’s upcoming for communities
Hivelive, a Colorado community platform boasts a very flexible component based system so don’t be surprised about their predictions for the new year. Overall, I agree, specific use cases for community are going to be needed.

Launch: Cisco puts forth a community platform “Eos”
I’ve profiled this launch (and the Cisco team has responded) read this post for details. Surprisingly, other than a few press releases and blog posts, we’ve not seen much more from this highly secretive project.

Interview: Jive’s CMO on FastCompany TV
Thought leader and executive of 4 years, Sam Lawrence the CMO of Jive Software spends time with Scoble on Fast Company TV.

Contest: Sony community needs a name
An interesting way to drive community interaction and interest, Sony encourages it’s members to help name it’s own community. This community is run by Powered, who I had a briefing with yesterday, that specializes in content and editorial, in addition to just a platform. (edit: This is actually an Awareness community, but Powered does run these Sony communities backstage101, darkroom, and frontline)

Launch: Awareness launches Sony Blog
A different division of Sony has launched a community during CES that’s run by Awareness Networks, see the Sony Electronics Blog. Just goes to show that multiple vendors are often within one brand.

Vocab: Buzzword Leaderboard
The good folks at Royal Pingdom have helped to create this index of web buzzwords and terms, what’s really interesting is they’ve rated which terms are peaking –marketers responsible for messaging should take note.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Jan 7, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Due to slower news during holidays, this digest includes the last two weeks of news. Social Networking usage increases during the Holidays, and also due to a recession, this is a key opportunity for the industry to demonstrate new value by allowing people to connect, get retrained, and find jobs during this tough economy. More issues around culture, data, and privacy occur in Facebook, and the landscape is peppered with layoffs and partnerships. This is tumoltuous time.


Web Usage: Spike in Facebook usage during Christmas
More time with family? Desire to connected to friends during the quiet weeks? There was a significant increase in Facebook traffic this holiday season, the ironic thing is that retailers haven’t moved in to offer gift giving options for friends. For a UK perspective see what roared and bored during the Holiday season.

Web Usage: Job seekers seek social networks
No surprise here, when people want to get retrained, connect with others, or notify others of job needs, social networks (where their contacts are) is a strong place to start. On the other hand, some may work for free, if it’s just for ‘praise’, the new currency.

Facebook sues Power.com
Power.com a social networking aggregator, which means you can view all your social networking activity from one place has been sued by Facebook for copyright and trademark infringement; unlawful competition; and violation of the Digital Millennium Copyright Act, CAN-SPAM Act, and the Computer Fraud and Abuse Act, among other charges. Facebook is known for keeping it’s member data close to it’s chest, while others tend to be more open.

Downsizing: Mzinga has layoffs
Heard through the twitter stream, a little birdy notified me that a few of Mzinga’s employee base has been let go. I sent each of them personal messages, and let them know of the job resources I have for social media folks, wishing them the best. Even though Mzinga doesn’t have an official press release announcing the downsizing –word rapidly spreads.

Cause: Facebook battles Lactivists, Growth in Argentina
Mothers who want to show pictures of them breastfeeding in Facebook were denied –the battle ensues. The line between ‘indecency’ and nature isn’t clearly drawn/. Mobile adoption and recently translated site versions has spurred growth in Argentina for Facebook.

Learning: Social Networks valuable to youth education
This article suggests that “exploring new interests and tinkering with new forms of media, young people are picking up basic social and technical skills, such as how to create a video or game or customize a MySpace page”

Partnership: Sean O’Driscoll Teams up with Jake McKee
Two community mavens, who I’ve intervewed both for Forrester reports on community, have joined forces, and Sean joins Ant’s Eye View to help brands with social networking and community strategy and deployment. I’ll be speaking to them soon to learn about their offerings. Also, read Jake’s announcement.

Biography: Ning’s Executive Gina gives interview
Ning’s Gina Bianchini gives a rare look into her life –and watching silicon valley.

Culture: Kids freak out when friended by Parents
My friend Jennifer Jones and I have had quite a few interesting discussions on how kids react when parents ‘invade’ their personal and social lives in Facebook.

Research: Forrester’s Wave on Community Platforms to publish Friday
Stay tuned, I’ll be releasing the high level findings at end of week.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008? Bookmark it, then share it with others as I continue to update it.