I’m really glad to see that the Zooomr guys are getting their site (which has been offline for more than a week) back in order. Their site went down as they tried to launch the third release of their product, sadly, this is a disaster. They lost data and there have been some hardware issues. I know that there were some issues with funding of Zooomr, and I can see where additional resources are critical in keeping a website alive, funding is critical for a rainy day (and when it rains it pours).
I’m really impressed with Sun, (they love startups) a big ol’ behemoth enterprise company has provided data storage hardware to Kris and Thomas, and Zoho is helping out from their data center. (If I were still in my previous role as community manager at a data storage company, I would have tried to help too) We should applaud both those companies for helping out. Scoble has the story.
Kris and Thomas are doing all that they can to keep the lines of communication open, they are ustreaming live, blogging, and leaving comments (even Zoli is watching). Good luck you guys, call me if you need anything. Keep an eye on their blog, which shows they are getting close to completion. I hope this saga ends on a good note.
I just learned from a employee at HDS that my former CEO, who I enjoyed working for has moved on from Hitachi Data Systems to HP Storage. In my three years working at Hitachi, Dave always had an open door policy, and was open minded to new ideas, espcially from youngins’ like myself.
I had several meeting with Dave around social media, online video, and online data storage, in fact, he even relied on me to help assemble a dinner where he was able to meet the Web 2.0 generation, as well as some players in the Online Data Storage market.
This article from CRN sheds a little light to why this change may have happened:
“Echoing rumors around the storage industry, Cerniglia said the change in executives could be the sign of a possible sale of HDS by parent company Hitachi in Japan to either HP, which has a long-term OEM agreement to sell HDS arrays, or to Sun, which is a long-term reseller of HDS arrays. “
I’m wishing Dave success in his new role, and looking to hear what happens next to HP Storage and Hitachi Data Systems.
Online Data storage is a commodity.
Yahoo announced unlimited storage for yahoo mail (which I use). That’s great, because I’m in the upper 90% of my capacity. I don’t delete mail, as I like it for archival purposes and to search for historical context.
Disks are cheap, the web is a utility, and users put their data all over the web. I’ve been following this market for some time now and have come to the realization that soon vendors will be begging (or paying) users to upload data to their sites. There’s an interesting timeline from the Unofficial Google watch blog about the timeline of Yahoo mail and Gmail.
There’s some inherent challenges with having your data all over the web; 1) Privacy, 2) Identity, 3) Security, 4) Backup are just a few issues that require consideration.
So what’s next? What really matters? With Unlimited Data Storage barely being a feature to tout the next marketing campaign from Gmail or Yahoo mail should be one on secured data, privacy, and backups.
There’s discussions that Microsoft may be entering the Online Data Storage space. I believe that ODS can be a feature, a feature that will pay users to upload data.
I’ve updated the list of Enterprise players that are offering Online Data Storage.
I’ve been following the online data storage market very carefully, (having worked at a data storage company for 3 years)
The new model of web companies is to minimize technical infrastructure, such as using webservices like a utility like power or water.
Tim O’Reilly is asking for numbers from clients, a case study to show how the web is an infrastructure. The benefits? pay as you go, no need for a sys admin or HW purchase, no upgrading, and hopefully no data loss. Of course, the real risk is worrying about where your corporate data is, Jeff Nolan notes some issues with continuity with databases and storage.
Amazon is not alone, I’ve a list of quite a few enterprise IT vendors that are also entering the online data storage industry, so please don’t forget those companies (who already have a large install base)
The big picture for Online Data storage is the opportunity for effective marketing, (there are other opportunites and disruptions to think about as well). When user data is stored on the cloud, the opportunity to understand, organize, and connect information is at hand. This is why I have the theory that Amazon S3 will eventually pay users (or other online data storage users) to upload data.
A few months ago I wrote Why I think future Online Data Storage companies will Pay You to Upload Data, and while not everyone agreed with me (some from the mainstream data storage industry may have felt threatened) I still stand by my prediction, and in some cases, it’s already started to happen as Google announced it will pay residuals to YouTube users.
Yahoo has just announced unlimited Yahoo Mail storage, which I believe is a huge treasure trove of user data, marketable information, and preference information that will help Yahoo market it’s ads or ads of others. We all know that about 85% of Google’s revenue is from Adwords, one could assume that a healthy chunk of Yahoo revenues is also from contextual marketing.
[The contextual data collected from Yahoo Mail and other online data warehouses is worth billions of dollars of contextual marketing revenue, users will eventually get a cut of the residuals]
While the details of Yahoo’s mail increase are not clear, such as Allen Stern asking for clarification on what exactly can be stored and Christopher Salazar questions if we users really want our data in the hands of a marketing company.
I still believe that companies that offer Online Data Storage will pay you to use their services in the near future. Online Data Storage is getting cheaper every month, so the determining factor will be how to bundle this service in a way that can help users store their entire life online, and make some residual money from contextual advertising.
I predict that Google Mail will follow suit, then the price war will happen, it won’t be about which is cheaper, but which mail client, Gmail or Yahoo Mail will pay users more money.
Having worked at a traditional data storage company and having a web career, I’m watching the Online Data Storage market carefully, which is a significant portion of the infrastructure of Social Media, you can see all my posts titled Data Storage. If you haven’t read my 40 points on the future of online data storage, now would be a good time.
While it doesn’t impact my predictions, you should know that I use Yahoo mail, and other Yahoo storage products like Flickr. I’m also a Yahoo shareholder, and Yahoo client of PodTech.