Resources: Converged Media, Integrating your Paid, Owned, and Earned

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned

Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

Oscar TV Ads Failed To Integrate Social –A Missed Opportunity for Converged Media

This year, marketers were focused on promoting their owned corporate website. Of the few that promoted engagement with social ads, even fewer integrated paid, owned, and earned. With 39m American Oscar viewers in 2012, a majority of them are viewing them with a second screen … Continue readingOscar TV Ads Failed To Integrate Social –A Missed Opportunity for Converged Media

Breakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)

The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration.  This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)

Altimeter Report: Paid + Owned + Earned = Converged Media

To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media.  Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media

A Convergence of Advertising, Social, and Content

While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd … Continue readingA Convergence of Advertising, Social, and Content