Video: How To Use Twitter and Connect in the Comments

I’m getting more and more client calls asking about Twitter, although I tend to think most of my readers are the super social elite folks you’d find in Friendfeed. Yet, in reality, many agencies, brands, and executives are just hearing about this microblogging services from … Continue readingVideo: How To Use Twitter and Connect in the Comments

Listening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment

I had near polar experiences on my two panels yesterday, the first one I moderated called Community Building: Good, Bad, and Ugly, and the second as a panelist: Short Attention Span Theater: The Birth of Microblogging & Micromedia. A “Boring” panel that shifted to audience … Continue readingListening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment

Forrester’s Marketing Conference Day 2: Understanding Your Customers Through Engagement

Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: UK’s Hayden, who was our virtual guest … Continue readingForrester’s Marketing Conference Day 2: Understanding Your Customers Through Engagement