If you’ve read the Cluetrain Manifesto, you’ll know how the internet empowers individuals and smashes barriers. I had the opportunity to interview Rey Ramsey, Chairman and Chief Executive Officer of the One Economy Corporation, he shares his passion for his program to deliver access to the internet to low-income communities.
One of the outputs of the One Economy corporation is the beehive is a community website that provides resources as:
“We created the Beehive to be the place to go for information and resources around the things that matter in our lives: money, health, jobs, school and family. And, we’d like you to have a little fun while you’re here so, we’re throwing in some games and quizzes to keep it interesting.”
Townhall, a medium for civic journalists, community advocates and youth to engage provides “It uses technology to make it easy for people to share ideas, discuss topics and learn about issues.”
This just goes to show that you don’t need fancy gear to take meaningful shots. For this photo, I snuck up to the top balcony when no one was looking and squeezed off a few shots. I was using the flowers as a foreground for depth in the photo, I adjusted the light settings, and took a half a dozen shots. Later, I came home and desaturated the photo in photoshop, and posted it as my lead picture on my blog. I try to look for interesting angles (people often ask why I hold the camera up so high) and since it’s a very compact camera, I can hide it in my palm and take a shot of unsuspecting individuals when they’re not expected it (and those are often the best kind). It’s kind of a guerrilla style of photo taking.
I was really hoping that Delta Airlines (newsroom) would apologize after this week’s citizen video raging appearing on YouTube, and the blogosphere. I’ve gone to their website nearly everyday, and have not seen any apology or retribution for the delayed and miserable customers. CC Chapman had a horrible experience in the past, I wonder if anyone apologized to him?
What would be an appropriate way to respond? If Delta was my client, I would use similar media to “fight fire with fire”. I’d have a senior executive give a sincere apology and offer the customers a free round trip ticket for their pains. Maybe a live Ustream that allowed a few of the customers to ask questions, and then have it archived and put on a variety of video networks and linked from the Delta news room.
This is an industry where the barriers to switching are very low, every move counts when it comes to me making a decision on flying.
I heard about this from a few people I talked to today, the consumerist, and even my wife was watching it on the news this morning. It sounds like a hellish experience. Delta Airlines unfortunately had it’s passengers, crew, and plan stranded on the Tarmac for 7 hours, which was Delta Flight 6499 JFK to DFW on June 25, 2007. Although nothing to do with Web Strategy, it does have something to do with Citizen Journalism.
Remember when Jet Blue had a similar incident? They made a public apology using online video. A social media consultant, I recommend that Delta respond quickly, authentically, and try to repair the damage. If you work for Delta, you can contact me, my email is on the top right of my blog.
Video Above: Rocky captured and posted some video of the Palo Alto Fire near our office (well right across the street) there’s no audio, but you’re welcome to make your own helicopter sound effects, I did.
The Palo Alto hills were on fire, which are just across the street from PodTech offices. I saw Rocky and Scoble scramble out the door with a video camera (Although the natural reaction is to go the opposite way, video guys, go figure) and Rocky has put together some of the footage in the above player. If you want to know more details about the fire, Topix has some details has the details.
I took some pictures too, but Rocky’s got the real action. Citizen Media. What’s intersting is that Rocky’s video has more depth and detail than Fox News.
Robert Scoble, who’s on a rant about Techmeme not caring about bloggers just swung over to my cubicle and told me about an upcoming rant/rave about Ustream and Kyte TV. It’s a good thing he talked to me because his rant would have been incorrect, and I gave him some key details that prevented him from looking foolish. As you know he relies on his community to help shape his conversations in the comments, often they correct him. In this case, they probably would have corrected him in comment #2.
Robert Scoble said; “The problem with being bombastic [as a blogger] is that you’re not always right.”
Rocky and I laughed our asses off, Robert too.
Just some food for thought today. I make mistakes in my post, and try to correct them as fast as possible. For those of you who’ve corrected me thanks, but no need to email me about typos or grammar, just facts please.
By the way, I’m not an A-lister, and I don’t care to be (not that there’s a definitive point where everyone agrees you are). I’m not that controversial (except when I say corporate websites are irrelevant), and I don’t pick blog fights or try to smash other people. I don’t embargo news, and I link to anyone I think is valuable, including my competitoirs. While not all A-listers do this, these are strategies they do to get to that upper echelon.
Lastly, when I meet journalists sometimes they shudder when I tell them I’m a blogger; “so you’re one of those guys that doesn’t fact check when reporting”. I often respond to them: “I’m not reporting, I’m having conversations with my friends”.
Frank Gruber is coming over here in a few minutes, he’s going to show us MyAOL, I’ve been ranting that AOL is not innovative, they’re like a stalled bus, Frank may prove me wrong.