Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)

If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social Business by analyzing how the Advanced Corporations Spend Now] We segment corporations into a variety of maturity phases to indicate how advanced they are, although there are more gradients we can apply, we’re focused on three major segments at this time ranging from novice, intermediate to advanced, we found that there’s a natural bell curve with the intermediate accounting for about half, and about a quarter that are novice as well as advanced. In the … Continue readingData: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)

The State and Future of the Social Media Management System Space

Front and center industry analyst disclosures: Your trust is important to us, as such, we strive to disclose our client relationships, some which are listed in the following post, read Altimeter’s disclosures page. Research Summary: Growth in Vendors and Market Demand –Yet Space Is Immature Social Media Management Systems, like CMS systems for websites, these SMMS systems (see list of all vendors) help companies manage, maintain, and measure thousands of social media accounts, are the next growth market for the social business category. While saturation is at 58% of corporate buyers, the average deal size is a meager $22,000 but will expect to grow to six figure annual deals in coming quarters to meet market demand. This growing space has … Continue readingThe State and Future of the Social Media Management System Space

Data: How Wealthy Corporations Spend On Social Business

How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the overall subtotal of spending is significantly small. First, recognize that social business has only been formalized in programs for about two and a half years (data), and most companies are intermediate but not advanced.  The following data is of companies with over $10 billion dollars in revenues per year, and their expected spend as reported by the Corporate Social Strategist.  This data is a cut from our recent reports on Social Business Spending, and clients can receive additional data from … Continue readingData: How Wealthy Corporations Spend On Social Business

Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)

Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, the corporate Social Strategist (read report) faces a spending dilemma. In 2010, the average annual social business budget at enterprise-class corporations was a mere $833,000. Now, Altimeter Group is publishing spending and deal size averages based on social business maturity for corporations to finally benchmark and cross-check their own spending efforts. [Confused on How to Spend Tight Budgets, Social Business Buyers must use this Investment Roadmap Based on how Novice, Intermediate, and Advanced Corporations Spend] … Continue readingSpend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)