As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Sponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community

My job is to dissect new and moving parts into ways that business decision makers can understand, I hope to do just that: Web Strategy Summary Twitter is finally monetizing. Working with social media marketing vendor Federated Media, Microsoft has sponsored an aggregation tool that … Continue readingSponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community