Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of the assertions I make is the term “Social Media Agency of Record” (aka SMaoR) will eventually go by the wayside, as those pure play agencies are starting to move into advertising (starting with social ads), digital, interactive, and more. My take? We’ll just have a broader focus as social becomes nicely integrated with other digital efforts. Listen in to the podcast below using the embed, or watch on Mitch’s website. I’d love to hear from … Continue readingPodcast: Why The Term “Social Media Agency of Record” Will Dissolve

Trend: Social Media Agencies Turn to Advertising

In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying.   I’ve just spent a week interviewing a number of social agencies here in Manhattan as well as taken briefings from around the globe (see below for source info) Why this dramatic change from social media purists who once declared war on advertising? The new advertising features from both Facebook and Twitter (Such as sponsored tweets and trends) encourage earned content to become advertising units and give an opportunity for social marketers to get into the advertising game. This also means the opportunity for ads to … Continue readingTrend: Social Media Agencies Turn to Advertising