Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements

By Altimeter’s Jeremiah Owyang, Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis to best understand the advertising trends for 2012.  Using Chicago as a middle ground, we reviewed all ads from kickoff till the game clock expired and found that trends out of 87 advertisements. Trend 1) Brands Heavily Invested in Promoting Traditional Websites Trend 2) Surprisingly, Many Did Not Promote a Call-To-Action Trend 3) Only a Sixth of Ads Explicitly Promoted … Continue readingFive Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements

Web-Strategist.com – 3.0

(Jeremiah: The following is a guest post by Mitch Canter who lead the web redesign for the version you’re reading. It’s been about two years since we’ve done a redesign and I’m due for a refresh (see how we involved you). But to be successful, I know I need to get inputs from the community, so I’d love to get your thoughts and feedback) Good afternoon!  My name is Mitch Canter – I guess you could say I’m the wrench that keeps the Web Strategist blog ticking behind the scenes with updates, changes, and new eye candy.  It’s been two years since we launched the current version of the site, and Jeremiah and I are beginning talks to move this … Continue readingWeb-Strategist.com – 3.0