Virtual Assistant Management Systems (VAMS)

By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various … Continue readingVirtual Assistant Management Systems (VAMS)

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty … Continue readingAnalysis: Should Blockchain Power Your Customer Loyalty Program?