2016 Brings Additional Enrichment, Growth to Crowd Companies Innovation Council

It’s almost a new year, and we have a lot planned for 2016 to help our members grow their Collaborative Economy programs here at Crowd Companies, which we founded two years ago. I wanted to share with you five items that we’re focused on: Content and discussions that focus on “how to” deploy in innovative markets, Leading our members through the six-phase Innovation Journey methodology, Over five physical events, plus private roundtable dinners for members, An additional topic focus, the “Autonomous World” (drones, self driving cars, AI) New employees, to serve our growing member base Next year, we’ll focus even more on the “how to” of program development, providing the in-depth tools you need to determine opportunities and begin defining … Continue reading2016 Brings Additional Enrichment, Growth to Crowd Companies Innovation Council

Why a Strong Brand Matters in the Collaborative Economy

In a recent webinar, I joined Andrew Reid, founder of Vision Critical, to discuss the new rules of the Collaborative Economy. The webinar explored three paths established companies can take to successfully compete with the likes of Uber, Airbnb and Instacart: through price, convenience and brand. As we revealed in the webcast and in the accompanying report, brand is the most useful path for companies with strong brand recognition and positive brand sentiment. This is particularly true in markets where customers are sensitive to risk. This finding might seem counterintuitive. Afterall, startups—the small guys—have driven the growth of the Collaborative Economy. But our report, based on feedback from more than 50,000 North Americans, clearly shows that in almost all categories … Continue readingWhy a Strong Brand Matters in the Collaborative Economy