How the Collaborative Economy is impacting the Energy Sector

If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need … Continue readingHow the Collaborative Economy is impacting the Energy Sector

The Six Strategies Companies Can Take to Lead the Collaborative Economy

Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer … Continue readingThe Six Strategies Companies Can Take to Lead the Collaborative Economy

8 Brands Using the Collaborative Economy to Market with the Crowd

It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this … Continue reading8 Brands Using the Collaborative Economy to Market with the Crowd