Social Sentiment Study: People “Love” Uber –but Not Taxis

The folks at NetBase (I work with CMO Lisa Joy Rosner, who’s a client of ours) continue to provide market analysis on social media sentiment in the Collaborative Economy.   Real-world battle between car sharing startups vs business institutions underway. The timing for this particular Brand Passion Index which showcases how much people Love, Like, Dislike, and Hate topics of brands and institutions. Just a a few hours ago, the local news reported that Lyft and Uber drivers are deemed as illegal at the SFO airport, and citizens arrests could be made.  In a very opposite side of the story, the California Public Utilities Commission is considering proposing that these car and ride sharing companies become legal.  The timing for today’s … Continue readingSocial Sentiment Study: People “Love” Uber –but Not Taxis

Collaborative Economy Airbnb Loved over Traditional Hotel Brands

Above Graphic:  NetBase’s research on sentiment and share of voice in social channels finds that, while there’s more share of voice in traditional hotel brands, people prefer 6-year-old peer-to-peer service Airbnb over 88-year old traditional hotel brands like Hilton.   Last week’s NYT article on the Sharing Economy focused on Airbnb, and ties nicely to our continued research on this topic. A few weeks ago, we compared collaborative economy startup Airbnb to traditional travel booking sites, and Airbnb out-shined the traditional market.  NetBase (a client) provided me a slice of their data from the Brand Passion Index to show how consumers who use social media feel about Collaborative Economy startups Airbnb and OneFineStay (high-end p2p travel experiences) compared to traditional hotel brands.  The size of the … Continue readingCollaborative Economy Airbnb Loved over Traditional Hotel Brands

Collaborative Economy: Industry Stats

The following will have links, sources, and dates sorted in logical orders to find key stats that you’ll need to make decisions. Additionally, I’ll link to other listings and indexes that will provide further context.  My goal is to serve as an industry curator to advance our collective knowledge, research, and for my own personal understanding.  If you want an overview, with three business opportunities for corporations, read the full report on the Collaborative Economy Value Chain. Please leave comments with your stats and a URL.  I’ll be happy to add and credit you. Scope: The sharing of goods, services, space, and money. Updates: This page was last updated on Oct 25th, 2013. Market Sizing and Economics: Stats and data on overall … Continue readingCollaborative Economy: Industry Stats

How AirBnb and Uber could be the next eBay and Amazon

(Update: Weeks after I wrote this post, Google invested over $250 million into Uber.  Google has Shopping Express delivery, self-driving cars, a social network that may categorize things you own, this is in general alignment with the following thesis)    Collaborative Economy startups like Airbnb and Uber will play a major role in changing the economic culture if they continue at their current growth rate.  Airbnb could be the next eBay, and Uber could be the next Amazon. You’re probably familiar with the global news about Airbnb and Uber.  On July 20th, Tom Friedman featured Airbnb in his column in the New York Times.  Uber is in the process of raising additional funds beyond their apron $57 million, thrusting their market … Continue readingHow AirBnb and Uber could be the next eBay and Amazon

The Six Scenarios for Hotels to Address the Collaborative Economy

Screenshot from Keynote: Business opportunities await for hotels to bless and certify peer to peer home sharing, matching trusted customers from loyalty programs to local experiences, and selling value added services and goods like cleaning, concierge and those fancy soaps. Read full report and see keynote video. Update July 25: I visited Airbnb HQ, see my notes in the comment section. The industry is abuzz from the NYT article by Tom Friedman blessing the sharing revolution, his closing line states; “The sharing economy  — watch this space. This is powerful.” In this piece, Tom cited Airbnb starting to eat away at market share, and compares this rapidly growing startup to other giant hotels, like Hilton. I’ve been conducting research on … Continue readingThe Six Scenarios for Hotels to Address the Collaborative Economy

Four Ways the Crowd Gets What they Need From Each Other –Without Buying from Companies

Above image:  The collaborative economy empowers people to get what they need from each other –without even having to go the store.   Read about four of the many startups that are enabling this behavior below. I’m a little worried this morning.  I’m in Minneapolis, the capital city for consumer packaged goods, durable goods, and some of the top retailer brands in the entire world.  I’m here to speak to 300 corporate folks, at an event hosted by Magnet 360, Salesforce, and Marketo. What am I going to tell them?  That people are shifting their behaviors and, enabled by internet tools, that they can share products with each other – rather than buy them.  I’m going to tell them that people can buy once … Continue readingFour Ways the Crowd Gets What they Need From Each Other –Without Buying from Companies