How Brands Add to the Collaborative Economy

Above: When banks become bikes, meet the Citi Bike How do brands add to the Collaborative Economy, if they don’t offer physical goods?  They sponsor the sharing movement. Meet Citi Bike in NY.  I’ve learned from my New York-based colleague, Rebecca Lieb (Marketing and Advertising analyst), that … Continue readingHow Brands Add to the Collaborative Economy

Collaborative Economy AirBnb Loved over Traditional Travel Sites

Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials?  One big clue is the organic social media chatter being discussed about them, which we refer to as a … Continue readingCollaborative Economy AirBnb Loved over Traditional Travel Sites

Finding: Collaborative Economy Startups and Social Networks Intertwined

I’m continuing my research on business disruptions, with a honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy … Continue readingFinding: Collaborative Economy Startups and Social Networks Intertwined

Why Social Business Headcount Decreases Before Radically Expanding

Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands.  Altimeter found through two independent … Continue readingWhy Social Business Headcount Decreases Before Radically Expanding

The Maker Movement Disrupts Brands, Provides Opportunities

For my third year, I spent yesterday at the Maker Faire, in Silicon Valley.  Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before.  To put this into context, the maker movement is yet (another) disruption … Continue readingThe Maker Movement Disrupts Brands, Provides Opportunities

Google better organizes our world –and sells us back the experience

Above Photo:  Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google … Continue readingGoogle better organizes our world –and sells us back the experience

Resources: Converged Media, Integrating your Paid, Owned, and Earned

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, … Continue readingResources: Converged Media, Integrating your Paid, Owned, and Earned

Social Business Buyers Invest in Scaling

Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, … Continue readingSocial Business Buyers Invest in Scaling