Blue Ocean Opportunity: Branded Collaborative Economy Software

A market opportunity for the innovative entrepreneur and visionary venture capitalist, a new market, waits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity and I want to get the word out to entrepreneurs and innovative brands.  The number of collaborative startups that support lending, borrowing, funding, trading, or gifting of products and services is on the rise.  Brands are at risk of falling behind or missing the opportunity altogether.  This is a significant business opportunity for entrepreneurs and venture capitalists to create a platform that will enable brands to take advantage of this movement. Market Demand We’re more than halfway through the interviews for our next report on the Collaborative Economy and what it … Continue readingBlue Ocean Opportunity: Branded Collaborative Economy Software

Altimeter Open Research: Organizing for Content Marketing

Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies.  In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors.  We also know, from our brand survey that Content Marketing is the top go to market priority at corporations.  I frequently tell the market that social business tools, like railroad tracks, laid down the infrastructure for many corporations to now talk to the market; the challenge is, they don’t know what to say! [As every company is now a media company, they must orchestrate content in harmony –or risk marketplace cacophony] Above: As every company becomes a … Continue readingAltimeter Open Research: Organizing for Content Marketing

Altimeter’s Four Disruption Themes for Business

Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a collective. Once in a while, I pinch myself at how fun work can be, isn’t that the way it’s supposed to be?  Here’s the post: By Altimeter’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis; Consulting: Ed Terpening, Alan Webber; Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest. If you think social was … Continue readingAltimeter’s Four Disruption Themes for Business

Index: List of Content Marketing Software Vendors

Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, we both identified the market pains, definitions, workflows, and solutions brands are and want to achieve. As part of this ongoing coverage to look at all the elements of the people, process, and technology, Don’t buy software without a strategy.  While we want to explore a list of software providers that are part of the solution. It’s important to note that these software providers are not solutions among themselves. Strategy, content goals, internal organization and often … Continue readingIndex: List of Content Marketing Software Vendors

Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in San Francisco. In this presentation, you’ll find the highlights from our recent report on Converged Media (Open Research, which you can download and share at will) and this slideshare includes a problem statement, definition, 6 real world examples, a workflow broken down into pieces, and closing remarks. Love to hear your comments, if your brand is already converging Paid, Owned, and Earned, so we can tell your story on your success. A thank you to … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

People on the Move in the Social Business Industry, April 7, 2013

There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007. People on the Move in the Social Business Industry: Nick Cifuentes joins Nike as Global director of brand Analytics Will lead the global practice for Brand Analytics.  Coincidently, we’re related by marriage. iCrossing appoints Amanda Peters as the new head of social media for the United States, based out of New York. Dan Lyons, leaves RWW and … Continue readingPeople on the Move in the Social Business Industry, April 7, 2013