People on the Move in the Social Business Industry, Sept 26, 2012

Find out who’s investing in social business by tracking who got hired.  Where people get hired, there’s often investment for opportunity and growth. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007. People on the Move in the Social Business Industry: Joe Chernov departs Eloqua and joins mobile startup Kinvey, who will be a guiding force in this startup.  Joe was recently awarded as a Content Marketing industry leader, and has become a friend of mine, congrats … Continue readingPeople on the Move in the Social Business Industry, Sept 26, 2012

Webinar Recording: Converged Media Imperative

Need to learn more how Paid, Owned, and Earned are going to work together? We call this ‘Converged Media’ and it’s coming to a website near you. Please listen into this webinar which provides an overview from our recent research report on the Converged Media Imperative (download now), it provides business demands (with data), real world case examples, requirements for success, an examination of workflows (more here), and a list of requirements to get started.  I’m pleased to be joined by my co-author Rebecca Lieb, and special thanks to researcher Jessica Groopman, and Andrew Jones. The recording is available below, please sit back, listen, and learn how companies are starting to converge ads, corporate content, and social now. The Converged … Continue readingWebinar Recording: Converged Media Imperative

People on the Move in the Social Business Industry, Sept 17, 2012

Find out who’s investing in social business by tracking who got hired. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007. People on the Move in the Social Business Industry: Esteban Contreras joins Sprinklr, was former social strategist at Samsung USA and moves to Vancouver area.  Esteban is an industry wide known social strategist who’s worked in corporate, but also blogs his thoughts, a quality hire for Spinklr. Tim McDonald joins HuffPost Live as Community Manager in … Continue readingPeople on the Move in the Social Business Industry, Sept 17, 2012

Field Notes: Touring Techcrunch Disrupt 2012

(Above pic: Techcrunch Disrupt featured 329 global startups over 3 days in San Francisco) I just visited dozens and dozens of startup booths (so you don’t have to) at the massive Techcrunch Disrupt held in San Francisco, I also attended in 2011 and published my notes.  I’ve been attending Techcrunch events since they were held in Mike Arrington’s backyard with beers, bbq, and a bouncing black lab over 5 years ago, they’ve come a very long way and Mark Zuckerberg said it was larger than his own Facebook conference. There was an all-star cast of tech-arati including Mark Zuckerberg, Marissa Mayer, Marc Benioff, Jack Dorsey, Tim Draper, Ben Horowitz, David Sachs, Kevin Rose, Aaron Levie, Cory Booker, and even Jessica Alba.  In … Continue readingField Notes: Touring Techcrunch Disrupt 2012

Call for Insights: Altimeter Blog Ring on the Sentient World

Request: We want to hear from you. Tell us on your blog or website how the “Sentient World” impacts your business (positively or negatively), and we’ll cross-link to the conversation. Altimeter Group continues its blog ring in September and October to deepen understanding of our three research themes. The next theme of focus is the Sentient World. Consider these key questions when contributing to the conversation on your blog or website: Sentient World rolls up trends like internet of things, body data, big data, cloud computing, nfc and beyond, I presented a keynote at LeWeb discussing this theme, see video. Once the information exchange begins, how can companies and users participate? How do dialog and conversation shift as consumers begin … Continue readingCall for Insights: Altimeter Blog Ring on the Sentient World

Breakdown: Corporate Social Media Team

The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs.  This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through.  In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments.  Without this team, the company will struggle to scale as different business units launch … Continue readingBreakdown: Corporate Social Media Team