Breakdown: Social Media Workflow, Process, Triage

Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as the space advanced to optimization and performance.  The assumption is that a company is forming a Center of Excellence or ruling body, or has recently done so before deploying this key component. Needs: Companies desire to be efficient –not having a workflow puts company at risk Like our bodies, cities, and corporations, all complex organisms have a natural process and order that helps to reduce inefficiencies and increases the end goals.   So what if … Continue readingBreakdown: Social Media Workflow, Process, Triage

1:50am on the Social Software Dance Floor

It’s at the end of the night on the dance floor, do brands know where their social software providers are?  Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Once the lights go on in the next few quarters, the ecosystem will emerge in a new day, with brands stuck answering “Do I buy a suite?” or “Do I invest in integration?”. This post is intended to provide illumination on what’s happening behind the scenes –and who dance stars will be. Above: Here are the options brands have when it comes to integration social software and services, the ideal scenario is upper right, but at this … Continue reading1:50am on the Social Software Dance Floor

People on the Move in the Social Business Industry, Aug 25, 2012

Want a trail to growth and resources?  Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Meaghan Edelstein goes Freelance as a Social Media Consultant, Content Creation, Event Production Social media marketing consulting, marketing, mobile marketing, event production, speaking, content creation, social team management.  Congrats to her, I’ve read her publications on Mashable and spoke at her events. Chris Beland … Continue readingPeople on the Move in the Social Business Industry, Aug 25, 2012

Breakdown of a Dedicated Social Media Engagement or Command Center

Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that had a Network Operations Center (NOC) that looked like NASA’s mission control.  Enclosed in a glass ‘fishbowl’ the 20-50 staff, systems, training, technology were all used in conjunction to support the network traffic of the customers websites, see Google images.  The “NOC” was externally packaged and marketed as a cutting edge feature of a top performance center, touted on customer tours at HQ, and had internal mystique and prestige of those who were there. Today, … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center

Fire Drills: Social Business Crises Simulation

Left: Altimeter’s Research found that social business maturity and crises preparedness are heavily correlated, and on average, most companies are not prepared. Just as airlines, naval craft, and spacecraft prepare for disaster recovery and risk mitigation, today’s leading companies must do the same with social. Altimeter has conducted research on this topic read report by Alan Webber on Guarding the Gates, and Social Readiness to obtain industry level insights and pragmatic recommendations, this is our continued coverage on this topic, especially after crises at Progressive this past week. One of my most popular research projects for brand side clients is conducting a readiness assessment of their social business. Using a 50+ checklist we spend time with stakeholders to find out … Continue readingFire Drills: Social Business Crises Simulation