Employers Shouldn’t Request Facebook Access –Instead Provide Governance and Training

Companies should empower their employees to safely use social networks by first guiding, training, and rewarding While love struck teens are quick to share their Facebook passwords with each other, now a rash of corporations, colleges, and even government employers have been requesting that current … Continue readingEmployers Shouldn’t Request Facebook Access –Instead Provide Governance and Training

Altimeter Open Research Report: The Rise of Digital Influence

Altimeter Groups’s latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond. … Continue readingAltimeter Open Research Report: The Rise of Digital Influence

People on the Move in the Social Business Industry, Mar 18, 2012

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, Mar 18, 2012

Upcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each?  Does a ‘social media agency of record’ actually slow progress? … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

SXSW Interactive 2012: As Crowd Swells, New Technologies Emerge for Intimate Relationships

Left: Austin on Sunday, after rain dispersed. If you didn’t attend SXSW and want a first hand perspective (or maybe you did go and partied too hard) then this post is for you. There’s a lot to learn from SXSW: A Petri dish of social … Continue readingSXSW Interactive 2012: As Crowd Swells, New Technologies Emerge for Intimate Relationships