In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw responses from many of the blog management teams (Techcrunch, Mashable, RWW, VentureBeat, BoingBoing, and more) both agreeing and disagreeing, as well as traditional journalists at Wired chiming in. Recap: Four Trends Why Blogs Are Evolving Out of Golden Age In the previous post, it was identified there are four distinct trends why tech blogs are changing: Corporate acquisitions stymie innovation. Tech blogs are experiencing major talent turnover. The audience needs have changed, they want: faster, … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?
Update Dec 29: I posted a Taxonomy of Tech Bloggers in response to the growing conversation. That’s right. We’re at the end of an important period. The tech blogosphere as we know it, is over. Four Trends Show the End of this Era: Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer a new medium. I first had this discussion with Chris Saad, which triggered some thinking on my end. I asked some of the foremost tech bloggers of their opinion, and found four clear trends on why the Golden Era of Tech Blogging is over, here’s … Continue readingEnd of an Era: The Golden Age of Tech Blogging is Over
How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units. For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out. Here’s what we … Continue readingData: Composition of a Corporate Social Media Team
For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for Capable Community Managers on the Rise If there’s one thing I’ve been learning in my research it’s that corporations need skilled staff to use new media tools. Enter the Community Manager, part customer advocate, part product manager, part host, who tirelessly deals with customers online. In fact, Altimeter’s research indicates that budgets increase significantly for social media boutiques, and digital agencies as corporations become more advanced. Despite the increase in adoption from corporations, they are … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All
Mark you Calendars now that Community Manager Appreciation Day is coming this Jan, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Matt Dickman joins Weber Shandwick as EVP, Social Business Innovation, based out of Texas Paul Fabretti joins Brazen PR as Director of Digital Agency with oversight of the digital direction of the agency, best-practice community management, consultancy, insights and reporting and … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2011
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing about 4-8 books. In aggregate, that seems like a lot, but when one publishes on this micromedia network it’s hard to even fathom how it could add up. To share how I got into this journey, let’s go way back to when I worked at PodTech, a fledgling social media network that pooted out. I did however work with some of the best in the industry, and I recall my colleague Robert Scoble coming by … Continue readingWitnessing Half a Decade on Twitter