A Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?

In order to understand the movement in the ever-changing tech blog space, let’s dissect the market to identify trends. Whether folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw … Continue readingA Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age?

Data: Composition of a Corporate Social Media Team

How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations … Continue readingData: Composition of a Corporate Social Media Team

Community Management Education (and Certs) a Sound Investment –Yet Experience Trumps All

For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All

People on the Move in the Social Business Industry, Dec 18, 2011

Mark you Calendars now that Community Manager Appreciation Day is coming this Jan, please salute your community professionals. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I … Continue readingPeople on the Move in the Social Business Industry, Dec 18, 2011

Slides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)

I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row.  While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to … Continue readingSlides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)

Not Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs

Left image: Melanie Notkin, in middle, evangelist for Savvy Aunts, at her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from … Continue readingNot Just Moms: Untapped Opportunity for Brands, meet the ‘Savvy Auntie’ aka PANKs