People on the Move in the Social Business Industry, Oct 24, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Rob Smith joins Native as Digital Analyst Website data analysis and insight. Brian England joins Western Union as Manager, Emerging Media Social … Continue readingPeople on the Move in the Social Business Industry, Oct 24, 2011

Keynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”

What would you tell 600 marketers from the largest global brands who have European initiatives? That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies that include: ratings, customer discussions, and aggregate that data right on their own corporate website. While companies are quick to launch a social networking page for their brand, or integrate customer discussions onto product pages, our research has found there are two distinct classes of companies: 1) Those that are building programs that will not scale, forcing them to ever-respond to customers and fall behind internal stakeholder requests. On the other hand, 2) Those that … Continue readingKeynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”

Adapting to Radical Changes in Business

Colleague Brian Solis’s latest book, which focused on organizational change across many of today’s disruptive companies launches –I want you to buy End of Business as Usual now for your team. In the spirit of Groundswell, Open Leadership, and Engage, another book to your business library is available. The book is organized in two distinct phases. The first focuses on the changes to the converged and connected customers, the external forces. This is suitable for anyone who’s focused on customer strategy from marketing to support to product innovation. The second half is designer for changes leaders within your company. These change agents within corporations may be managers, VPs, and your CEO who wants to shift the corporation to quickly adapt. … Continue readingAdapting to Radical Changes in Business

Occupy SF, While Nascent, is Rapidly Self-Organizing

Left: Occupy SF on Sat, Oct 6th. A small group in early am manages camp in front of Federal building, crowd ebbs and flows throughout day. Photo via Ken Yeung. Three days ago on Saturday, I visited the Occupy SF location with Chris Heuer of Deloitte, Chris Saad, VP of Strategy Officer at social media startup Echo, local photographer and technologist Ken Yeung (see his photo set, which made the Huffington Post), Startup CEO Larry Chiang,  Altimeter Researcher Zak Kirchner, and my business partner Charlene Li (and her son).  Our mission?  To interview the occupiers to understand their POV, in the context of understanding what they want, and where this movement is going to head.   Every day, I run … Continue readingOccupy SF, While Nascent, is Rapidly Self-Organizing

Meetup: Business Leaders to Meet Occupy Everything. Sat AM in SF

I’ve been watching with great intrigue the growing groundswell of the Occupy Everything that is directly challenging the economy, business, and the market. My business partner Charlene Li and I and the rest of the Altimeter analysts have been watching and discussing this growing movement, and want to learn more. We conduct research (like this report on crises) for many of the large corporations that the movement is directing their energy at, and want to better understand this as this movement at this time is offering an ongoing dialog through their protests. To learn more, Altimeter’s Charlene Li and myself (and other colleagues) will head to the movement to meet the protesters to engage in dialog and learn more from … Continue readingMeetup: Business Leaders to Meet Occupy Everything. Sat AM in SF

People on the Move in the Social Business Industry, Oct 5, 2011

The LA Times features how employers are hiring social media professionals, showcasing a sliver of how folks spend their time during the workday. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business … Continue readingPeople on the Move in the Social Business Industry, Oct 5, 2011