People on the Move in the Social Business Industry, July 31, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Barr Seitz joins McKinsey & Company as Dir., Digital Publishing and Marketing Develop, drive, and manage a global publishing and social … Continue readingPeople on the Move in the Social Business Industry, July 31, 2011

Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”

How many social media accounts does an advanced social business have? Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has regional stores with their own specific accounts like each hotel at Four Seasons with their own Twitter accounts. Altimeter’s continued research on the Social Media Management System (read all posts) space has found some interesting findings. In fact, our recent survey out to corporate marketers at large corporations yielded a surprising number of social media accounts. Above: Companies average an overwhelming number of corporate owned accounts: 178. Note: This does not include personal accounts that … Continue readingNumber of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”

Sneak Preview: Upcoming Blog Redesign

This will be the fourth, (or wait, fifth? I can’t keep track over the years…) design iteration of the Web Strategy blog, and I’m pleased to share an upcoming sneak peek comp. Overall, we leaned on a focus on accessing information quickly –rather than a complete new look, you’ll notice many of the same familiar UI elements, but with greater access to reports, graphs, and popular posts that may be ideal to reference. We’re thankful for your feedback (we listened, responded, and factored it in) so I really want you to know how important your feedback is. If you’ve any other final comments, kindly leave a comment below. Thanks to the Engage Sciences web design team for their assistance, and … Continue readingSneak Preview: Upcoming Blog Redesign

People on the Move in the Social Business Industry: July 19, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Lindsay Grubbs joins Seafoam Media Media as an Analyst. Lindsay monitors clients’ online reputations and builds their social presences through studying … Continue readingPeople on the Move in the Social Business Industry: July 19, 2011

VRM Systems Put Power in Hands of Buyers –Disrupting Sellers

The Internet Continues to Shift Power to People –Away from Institutions. Four years ago, I had the fortune of meeting with one of the god fathers of the internet industry, esteemed Doc Searls you may know his contributions to the book The Cluetrain Manifesto. Doc invited me over to the uber think tank, the Harvard Berkman Center which focuses on how the internet impacts society and. Over lunch, Doc shared with me his woes of how each medical provider (from Pharmacist, to PPO doctor, and beyond) lacked any comprehensive data records capabilities, or how sales people would contact him when he wasn’t ready to buy. Understanding VRM Systems As a result, he started to explain to me about Vendor Relationship … Continue readingVRM Systems Put Power in Hands of Buyers –Disrupting Sellers

Social Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market

Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree.  Some of the vendors listed below are clients. Summary: Nascent Market Appears Similar, Confusing Buyers Overall, the Social Media Management System (SMMS) space lacks market differentiation when it comes to market positioning, which is often reflective of feature set.  Furthermore, many of these low-barrier technologies are being developed rapidly, and a feature war has set in. As a result, buyers are often confused, resulting in longer evaluation and consideration phase, and heterogenous mix of vendors in an RFP processes. Furthermore, the lack of market differentiation hurts vendors, who may have greater sales costs, and longer sales cycles during a … Continue readingSocial Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market