First Take: Google+ Gets Features Right –But Offers No Reason to Leave Facebook

Finally, after many mis-starts and social media product debacles, Google gets their social networking offering down right. The downside is, there’s no reason to call this a “Plus”, it’s just catchup. Google has learned from failed attempts Historically, Google has been complacent when it goes to social networking, not having realized how quickly Facebook was going to grow many years ago, innovation in this category was lackluster. Amid several attempts most have failed (see the chronology of failed Google attempts), there is hope with yesterday’s announcement. In previous launches, their efforts were mere copies of Facebook’s (+1 vs Like) or struggled with too much complexity (Wave) and privacy woes (see my additional analysis on Google vs Facebook vs Twitter). Yet … Continue readingFirst Take: Google+ Gets Features Right –But Offers No Reason to Leave Facebook

Complete the Survey: Get the Open Research Reports

Altimeter is continuing our mission researching disruptive technologies. In fact, we have yet another survey out in the field, focusing on topics that the cutting-edge company will want to have answer. We’re focusing on Social Media Management Systems, Advocacy Programs, how companies integrate social into their corporate websites, and as a foundation, how they’re preparing inside of their company. While we already have over 250 representatives who have filled out the survey from a variety of communities and mailing lists, I’d also like to offer the survey to readers of the Web Strategy blog in a unique instance of the survey for comparative data. Like previous research reports (see my research tab), they will be available under Creative Commons for … Continue readingComplete the Survey: Get the Open Research Reports

Slides: Developing a Learning Strategy for Mobile and Social (Keynote)

How should a modern organization factor in mobile devices and social technologies into their learning programs? That’s the exact question the Altimeter Group was posed with to answer for the mLearnCon 2011 conference today in San Jose. In fact, we found that there’s six distinct disruptions that need to be harnessed which we call the: Framework: The Mobile & Social Learning Honeycomb These six ‘cells’ so to speak have 6 opportunities to take advantage of, they include: Who Creates: From Expert to Crowd Who Learns: From Siloed to Group What Curriculum Is: From Static to Dynamic When It Takes Place: From Fixed Time to Time-Shifted Where it takes place: From Fixed Location to Anywhere How it is consumed: From Comprehensive … Continue readingSlides: Developing a Learning Strategy for Mobile and Social (Keynote)

People on the Move in the Social Business Industry: June 20, 2011

Social Media jobs continue to heat up, see this video piece on CNN. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Rocket Fuel Expands Executive Team; Names Liza Hausman … Continue readingPeople on the Move in the Social Business Industry: June 20, 2011

Five Steps To Take a Vacation in a Highly Connected World

What? Are you serious? Who needs a guide on how to take a vacation? As we become more connected through mobile devices, our always-on jobs, and our expanding online social networks, it’s harder to break away from the physical aspects of work, and even more importantly, the developing mental separation from work and daily life woes to really relax and recharge. This was my first time unplugged in a few years, and now that Altimeter Group is continuing to safely grow (and hiring) it was a good time to take two weeks completely away from work, and week completely unplugged in the remote Fiji islands. Well, I should point the finger at myself first, as I live and work, a … Continue readingFive Steps To Take a Vacation in a Highly Connected World