Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry An interesting period of time, we saw commentary on how NYT removed their social media position, a future trend we outlined in our research report, Career Path of the Social Strategist. Please congratulate these folks, in our last On The Move of the year. Angela LoSasso, former social strategist at HP, printing group, is now with … Continue readingPeople on the Move in the Social Business Industry: Dec 27, 2010
That very bombastic question (is Facebook American Imperialism) was posed to me at the Social Media Club France Club which took place near LeWeb a few weeks ago. I was joined by my friend Paul Papadimitriou (Twitter), and we were hosted by Fabrice Epelboin (Twitter) who writes for Read Write Web. In this discussion we discuss social media from a global perspective (not just an American one) and we discuss and debate why many of the popular social networking sites are coming from United States, and adoption across the globe (see my collection of stats) SMC Lounge – 2011 trends IV Uploaded by techtoctv. – Discover more science and tech videos. Questions for discussion, join in comments Why are so … Continue readingVideo Debate: Is Facebook American Imperialism?
Acquisition of ‘Powered’ Grows Social Software and Services Footprint in Enterprise Companies. Austin based Dachis Group, who has a war chest from Austin Ventures, has been on a buying spree and has pre-briefed me in their acquisition of Powered, a social and marketing platform with strong social media services, who they recently acquired, including Crayon, Stepchange and Drill Team (read my analysis). To date, Dachis Group has acquired seven firms such as Xplane digital management and change management orginization, the adoption council 2.0, a user community, and many of my former team mates from Forrester’s social computing research group. Dachis, An Enterprise Contender, Threatens Incumbent Consulting Firms In this mornings post (coincidentally timed) I released data how social media boutiques, … Continue readingFirstTake: Dachis Group Clinches Powered, Threatening Incumbent Consulting Firms
Research Findings: While traditional agencies clinch up to $162,000 per client from beginner, experimental and formalized companies, yet when corporations become advanced, boutiques earn an average of $238,000 per brand. Expect traditional agencies to glean new skills or start M&A, and expect boutiques who have vision to stand the test of time. Social Media Boutiques are Emerging to Threaten Traditional Agencies It’s been a long time coming since we’ve seen major disruptive in the agency space. 10-15 years ago we saw the rise of internet agencies, digital agencies, and web marketing boutiques, and then a fast consolidation during the downturn. Now, we’re seeing the rise of social media boutiques, and we have telling data that shows they are threatening the … Continue readingTrend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies
Last year was the first time we’ve recognized the folks on the front lines connecting with customers in a human way using online tools. It’s that time again this year, that on the fourth Monday of every January we recognize community managers. You can read about the first time we did this in 2010, thanking all those who are trying to make customer experiences online more human. Interestingly, one CEO of a social media vendor teased me for starting this off last year, gently ribbing me “wow I have so many community managers, do I have to all give them raises?”, I replied, “It’s about appreciation, as we know they internally have to harbor a lot of emotional customers, endless … Continue readingSecond Annual Community Manager Appreciation Day: Jan 24th, 2011 (#CMAD)
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data –causing themselves to be stuck in the churn of obtaining more followers and fans –without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to … Continue readingFramework: The Social Media ROI Pyramid