Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word … Continue readingAltimeter Report: The 8 Success Criteria For Facebook Page Marketing

Webinar Recording: Impact of Social Technologies to the Analyst Industry

Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic).  The topic?  To explore how social technologies impact the industry analyst space. The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang from Altimeter Group on Vimeo. We explored definitions, major impacts, disruptions to middle men, impacts to research, influence and personal brands. There’s no doubt that like the media industry, the analyst industry has been impacted by these simple publishing tools, and we’re seeing new business models appear like Open Research, at Altimeter … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry

First Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, and expand into other niches.  At first, the community platform space (like Jive) was insular, focused on only on enterprise communities, but has now grown into Social CRM, Application Platforms, Social Media Management Systems, Brand Monitoring, corporate email systems and eventually to deliver a customer experience that’s native to the customer. It may be social, it may be mobile, it may take even radical forms in including in store displays. The Situation – C Round … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue

After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research.  Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base.  Below is my Forbes article, which was originally posted the CMO network (or you can read it on Forbes).  This is a great article for brand managers, PR, agencies, and social media professionals. Greenpeace Vs. Brands: Social Media Attacks To Continue Citizen activists increasingly use social networks to bash brands. By Jeremiah Owyang Most companies are barely prepared to deal with unhappy customers … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue

People on the Move in the Social Business Industry: July 16, 2010

It’s only been a week but there’s been quite a few changes, so I wanted to post this before the list became too long. Some big moves, esp Frank at Comcast joining Citi and Dell winning community expert Bill Johnston. I’ve been tracking new hires in this space since 2007, see the archives. People on the Move in the Social Business Industry Comcast’s famed community advocate Frank Eliason moves on from Comcast and joins Citi.  Frank has really given a human face and shown good work at Comcast, increasing the trust in the community and truly being a brand ambassador.  I want to congratulate him on his next move, I’ll be looking forward to his continued success.  You can now … Continue readingPeople on the Move in the Social Business Industry: July 16, 2010

Forbes: How To Create A Customer Advocacy Program

Social media doesn’t scale.  That’s right, social media doesn’t scale.  Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’.  You can never hire enough community managers to manage your millions of customers that are now using social channels to communicate.  You must have a strategy to scale. This article, which I originally wrote on my regular column on the Forbes CMO network explains in pragmatic steps what marketing executives must do to develop a scalable program.  I look forward to hearing what you’ve learned below. How To Create A Customer Advocacy Program CMOs must tap the voices of their customers. While marketers traditionally were the direct channel … Continue readingForbes: How To Create A Customer Advocacy Program