Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the … Continue readingAltimeter Report: The 8 Success Criteria For Facebook Page Marketing

Webinar Recording: Impact of Social Technologies to the Analyst Industry

Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic).  The topic?  To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry

First Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue

After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research.  Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue

Forbes: How To Create A Customer Advocacy Program

Social media doesn’t scale.  That’s right, social media doesn’t scale.  Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’.  You can never hire enough community managers to manage your millions of customers … Continue readingForbes: How To Create A Customer Advocacy Program

People on the Move in the Social Business Industry: July 11, 2010

More job changes continue to sprout forward, more folks are being hired into senior positions and there are few high profile moves like Tony Zingale as the new CEO of Jive. I’ve been tracking new hires in this space since 2007, see the archives. People … Continue readingPeople on the Move in the Social Business Industry: July 11, 2010

Research and Webinar: Facebook Marketing Criteria for Success

We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with … Continue readingResearch and Webinar: Facebook Marketing Criteria for Success

Matrix: Challenges of the Social Technology Industry, July 2010 Edition

While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry.  For many folks who have decided to invest in social technologies to improve their … Continue readingMatrix: Challenges of the Social Technology Industry, July 2010 Edition