Matrix: Brand Monitoring, Social Analytics, Social Insights

Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming.   More customers, buyers, and consumers are creating content everywhere they go.  Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 … Continue readingMatrix: Brand Monitoring, Social Analytics, Social Insights

Register for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

Social technologies have impacted every industry, and most in a disruptive nature as middle men (and women) have been cut out, consumers turn to each other, and the lines of communication have become direct. The Industry Analyst space, which is known for research, advisory, insights, … Continue readingRegister for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

Upcoming Altimeter Conference: The Rise of Social Commerce

What in the heck does “RSC10” standfor? Here’s some of the clever answers we saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“, “Random Social Convention 2010“, “Russian Syndicate Cosmodrome, 2010“, “10″ rubber scraper) http://bit.ly/cMq5vj“, “Real Time Social Collaboration” or my personal … Continue readingUpcoming Altimeter Conference: The Rise of Social Commerce

Enhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)

Net Promoter Score has served the industry very well as the standard in satisfaction intention, and can now be enhanced by adding explicit customer satisfaction data, influence and customer reviews already on the web. NPS, a Industry Standard Before the Social Web There’s no better … Continue readingEnhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV)

How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates

Expect insurance and wellness companies to monitor social data, then reward –and penalize member actions. Companies Want Accurate Customer Data and Social Data Promises a Gold Mine In our recent research report on Social CRM, we studied how companies will use social data to amend … Continue readingHow Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates

Keynote: Three Ways Business Must Scale With Social Technologies

Guess what? For corporations, social media doesn’t scale. Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today. I was asked to present, where I see the future of social business, and I believe that … Continue readingKeynote: Three Ways Business Must Scale With Social Technologies

Slides and Recording: Social Marketing Analytics Research Findings

After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation. In the spirit of ‘Open Research’ we … Continue readingSlides and Recording: Social Marketing Analytics Research Findings

People on the Move in the Social Business Industry: June 6, 2010

The job changes continue, as the market continues to plow forward.  Expect more senior level social strategist positions to get filled as social media becomes a mainstay in the integrated communications across multiple departments at companies. I’ve been tracking new hires in this space since … Continue readingPeople on the Move in the Social Business Industry: June 6, 2010