How To Successfully Produce A Webinar: Follow the “Ten P’s”

Webinars an effective way to engage prospects Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be … Continue readingHow To Successfully Produce A Webinar: Follow the “Ten P’s”

Industry Index: List of Social Inbox Aggregator (SIA) Providers

Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group. We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, … Continue readingIndustry Index: List of Social Inbox Aggregator (SIA) Providers

Roadmap: Integrating Social Technologies with your Corporate Website (Slides)

A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant.  Why?  Decisions were being made off-domain by customers and peers.  Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)

Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s … Continue readingMatrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

Reinforcing Customer Service in Social Mediums: #SocialSupport

Large companies are struggling internally to support customers in social channels. Why? It’s a long term commitment, goes against existing support avenues, and is a major cultural shift. I want to kick off an opportunity to tell your story of customer service, why?  If support in … Continue readingReinforcing Customer Service in Social Mediums: #SocialSupport

People on the Move in the Social Business Industry: May 4, 2010

In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form … Continue readingPeople on the Move in the Social Business Industry: May 4, 2010