How To Successfully Produce A Webinar: Follow the “Ten P’s”

Webinars an effective way to engage prospects Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be a long term asset as it’s viewed multiple times, and will continue to generate qualified leads. Yet most have the wrong mindset, fail to plan, and miss qualified leads Yet, most webinar producers do it wrong, or they miss key steps in planning, or fail to follow up and ‘pursue’ attendees.  A common mistakes? Not engaging with the distracted multi-tasking audience, and recognizing that webinars are now a two-way medium –even if chat features are … Continue readingHow To Successfully Produce A Webinar: Follow the “Ten P’s”

Field Report: Shanghai and China’s Social Web

It’s been three years since I’ve been back to China (see all my posts on Asia) to report on the local web scene but am now in Shanghai and have met with a handful of folks that are looking at social business within China. Don’t take this as a proper research report, but just sharing what I heard from speaking to a handful of professionals who are looking at the social web, culture, and business such as Sam Flemming, Bryce Whitwam, and hearing from Nicolas Zurstrassen of Nike present at the Social Media event where I was speaking. Field Report: Shanghai and China’s Social Web, What I Learned: Caveat:  Don’t take this as complete research, it’s just based on what I learned … Continue readingField Report: Shanghai and China’s Social Web

Industry Index: List of Social Inbox Aggregator (SIA) Providers

Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group. We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, and rate and rank who offers them. In the past, I did this for this list community platform marketing, and the Social Media Management System market (SSMS). Despite the influx of new entrants, even a new set of features is now emerging on the industry, and I’m here to identify it now. Situation: More social data causes a cacophony of noise Soon your fridge, car, and house will tweet. (plants already do, and I ordered … Continue readingIndustry Index: List of Social Inbox Aggregator (SIA) Providers

Roadmap: Integrating Social Technologies with your Corporate Website (Slides)

A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant.  Why?  Decisions were being made off-domain by customers and peers.  Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish where the fish are.” Today, I’m pleased to see that the thinking –and technology, has emerged, where we’re finding a variety of companies that are integrating social technologies right into the corporate website, bringing the trusted discussions closer to the corporate site.  In fact, I’m kicking off the Gilbane CMS conference in SF as the keynote, and will be sharing this deck live on stage. Making your Corporate Website Relevant View more presentations from Jeremiah … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)

Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do.  I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. Summary:  Facebook has quietly launched ‘Community Pages’ Hampering Brands Facebook has launched  several new policies and features since the F8 Conference ‘Crusade of Colonization’ which has resulted in a large backlash from media around user privacy.  It’s not clear if beyond the vocal media if users will leave the site in droves. … Continue readingMatrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands