Matrix: Evolution of Social Media Integration and Corporate Websites

Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort.  In particular, many brands are putting ‘social chicklets’ on their homepage to “Follow us … Continue readingMatrix: Evolution of Social Media Integration and Corporate Websites

Crisis Planning: Prepare Your Company For Social Media Attacks

In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations. While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, … Continue readingCrisis Planning: Prepare Your Company For Social Media Attacks

List of Social Media Management Systems (SMMS)

Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of … Continue readingList of Social Media Management Systems (SMMS)

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. … Continue readingAltimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter