Developing a Social Strategy: Slides and Webinar Recording –Share It

Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to … Continue readingDeveloping a Social Strategy: Slides and Webinar Recording –Share It

People on the Move in the Social Media Industry: Feb 24, 2010

Lots of changes, in particular, many of my former colleagues from the Forrester Research interactive marketing and marketing leadership teams that I used to work closely with have moved on. Forrester hires top minds, so when I run across an alum, it’s like a reunion … Continue readingPeople on the Move in the Social Media Industry: Feb 24, 2010

Matrix: Impacts to Alumni Organizations In A World of Social Networks

I’m here in Phoenix Arizona as a keynote speaker to the Council of Alumni Associations Executives, these are the fine folks that manage alumni orginizations where you may have gone to college.  The reason I’ve been invited to speak as a professional speaker is their … Continue readingMatrix: Impacts to Alumni Organizations In A World of Social Networks

Social Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself

Low Cost Innovation Confuses Buyers With Excess Choices As a Web Strategist, you seek to balance the three spheres of business, technology and community.  Perhaps a challenging one is the ‘technology’ sphere as you’re faced with the decision of build vs buy, specialized vs broad, … Continue readingSocial Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself

Silicon Valley Sightings: Lighter Than Air on a Zeppelin Tour

It’s been a long time since I’ve done this series “Silicon Valley Sightings” as well, quite frankly, I’ve been doing a lot of travel in my role as an analyst.  Yet, despite the lull in posting this series (I’m sure local food blogger Brian Stephens … Continue readingSilicon Valley Sightings: Lighter Than Air on a Zeppelin Tour

FirstTake: Facebook PayPal Deal Spurs International Ad Sales

Web Strategy Summary Facebook to now offer Paypal as an additional way to buy advertisements and virtual currency for social games (press release).   This paves a way for Facebook to reach global advertisers who prefer PayPal vs traditional credit cards. Although this partnership is … Continue readingFirstTake: Facebook PayPal Deal Spurs International Ad Sales

Scorecard: Does Your Agency Fondle The Hammer?

Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success.  They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally.  As a result, relying … Continue readingScorecard: Does Your Agency Fondle The Hammer?

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)