Web Strategy Survey View more presentations from Jeremiah Owyang. Above: See the details of the survey results, due to heavy data, it’s best when put into ‘full screen’ mode, the fourth icon on bottom. To me, this blog belongs as much to the community in which I serve as it does to me, as such, it’s important to find out who the readers are and what they want, to learn about previous efforts, see 2008’s results. The goals of this survey are simple 1) Find out who the readers are, 2) Find out if they are they influenced by this blog, and how, 3) How this blog can improve year-over year. With a sample size of nearly 200 respondents, some of … Continue readingWho Reads This Blog? Find out with 2009 Web Strategy Survey Results
We’re just a few days from Y2K+10, ten years after the big scare of the whole world collapsing from a lapse in computer programming foresight. I remember it closely, I spent a few hours in the later part of Dec 1999 backing up data at the small business my wife was working at. We were able to download nearly all of her company’s (a very small office) data onto just over a dozen zip drives, remember those? Funny that we could fit nearly all the digital files onto those drives –perhaps, if Y2K fears were to happen, it’s better than uploading to the cloud. I also remember an army of Y2K consultants, and their concerns over liabilities, appear marketing how … Continue readingTell Your Y2K Story –Ten Years Later
Here’s my latest column in Forbes, which I’ve also posted below. I’m leaning on naming this CMO focused column “The Connected Customer”, which appears to be a theme, what would you name it? A Year In Review: 2009 Social Marketing Trends The connected customer leaves brands in the dust. As we close out the year, it’s important to look back at what happened in social marketing in order to plan for the future. There were four key trends in 2009 that CMOs should reflect on, starting at the macro level then shifting down to micro real-time updates. They are: The Recession Spurred Consumers to Adopt Social Technologies. Humans are social creatures and, as a result, they tend to band together … Continue readingForbes: A Year In Review: 2009 Social Marketing Trends
Long term friend and former colleague Robert Scoble (who’s now with Rackspace) came by to interview the Altimeter Group. Although Deborah Schultz and Charlene Li were off traveling the globe, Ray Wang (who covers enterprise strategy) and myself were able to sit down with Robert and discuss the trends we see happening in the industry. Big wave to Rocky who’s the show producer, and also a former colleague.
The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data. There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or … Continue readingTo The Future! A List of Intention Enabled Websites
Above, thanks to Mitch Canter, we’ve a new header graphic for the “On The Move” series, which needed an update since I started this digest a few years ago. In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: My former colleague Alexis Karlin who was very involved with Forrester’s social media efforts now joins Neolane, and will be starting their social strategy from scratch and running their web site. She’s quite the professional, an incredibly fast learner, and I’m glad to have worked with her. Follow her on … Continue readingPeople on the Move in the Social Media Industry: Dec 16, 2009