People on the Move in the Social Media Industry: Nov 24, 2009

In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Respected technology commentator and … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2009

FirstTake: Extend LinkedIn’s Community To Your Website

I was briefed as an analyst by Adam Nash, LinkedIn’s Vice President, Search & Platform Products to learn about today’s announcement around opening their network as a platform. Announcement: Access LinkedIn Data From Other Locations Using The LinkedIn Platform Starting today, developers worldwide can integrate LinkedIn … Continue readingFirstTake: Extend LinkedIn’s Community To Your Website

Social Technology Impacts Every Customer Touchpoint

Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals.   At a more detailed level, this … Continue readingSocial Technology Impacts Every Customer Touchpoint

Matrix: The Four Social Support Strategies

At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and … Continue readingMatrix: The Four Social Support Strategies

Breakdown: Lego’s “Digital Box”, an Augmented Reality Kiosk

Augmented Reality provides brands with an engaging experience that merges both the digital and the real world. This 30 second video shows how a 3D animation on the product box enabled me to understand the assembled product. Lego’s “Digital Box” Provides Customers with an Interactive … Continue readingBreakdown: Lego’s “Digital Box”, an Augmented Reality Kiosk

Is Your Company Trusted or Do You Have a Digital Comb Over?

Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand.  Companies should first take a self-assessment of their brand to see if they’re ready before they … Continue readingIs Your Company Trusted or Do You Have a Digital Comb Over?

Evolution: The Eight Stages Of Listening

As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage … Continue readingEvolution: The Eight Stages Of Listening

Two Approaches: Shotgun vs Laser

Companies approach social in one of two ways: The first way, companies experiment with little order or goals, the second way, companies have clear goals and intend to invest in a deeper relationship. 1) Shotgun: Toyota’s Yaris Campaign Spreads Chances While experimentation is always important, … Continue readingTwo Approaches: Shotgun vs Laser