New technologies are emerging at a faster pace –yet companies lack an on-boarding process. Just a few years ago, fax, cell phones, email and the internet stormed into companies. Today, social technologies have caused many corporations to respond with a knee-jerk reaction, or shudder away in fear. Tomorrow, location aware devices, an increase in cloud computing, and augmented realities are quickly appearing on the horizon. What’s the trend? These emerging technologies are coming at an increased speed. With more changes coming, it’s painful for companies to quickly adopt without a strategy. As a result, modern companies need an on-boarding process for any emerging technology. We plan to be that guide for the world’s top brands to understand, experiment, and improve … Continue readingBack To Practice: Flying With The Altimeter Group
Jeremiah: Working at Forrester is a capstone in my career, it could also be for you. Charles Telep, Forrester’s talent recruiter is guest posting here at the Web Strategy blog to find my replacement. I fully endorse working at Forrester here for a plethora of reasons, here’s just a few: 1) Jump start your career, 2) Work with some of the world’s smartest people, 3) Get connected with nearly everyone in your industry, (lots of travel) 4) Learn trends and market movement 5) Great upside opportunities, pay, benefits, and culture. 6) Develop analytical, consulting, and speaking skills, 7) Learn what “4C2Q1S” means. 8: Drink fine French champagne! Here’s Charles’s Note To The Next Social Analyst: Greetings Strategists, My name is … Continue readingGuest Post: Finding Forrester’s Next Social Analyst
Thank you Forrester! When I announced I’d be joining Forrester nearly two years ago, I knew it would have been one of the best moves in my career. I certainly feel I was right. Being a Forrester Analyst is a top role to have in any industry, and one that I’ll bear proudly for the rest of my professional career. Working with the industry’s smartest minds in marketing, strategy, and social has been fantastic, the quality of my colleagues has always kept me learning. During my tenure I’ve been given the opportunity to segment the crowded community platform market, identify spending trends in social, and forecast the future of the social web. As one would expect, one of the greatest … Continue readingThank you Forrester, a Grand Adventure!
Facebook continues to make a series of evolutionary moves in recent months, rather than react to the news, let’s take a holistic look at where the company is headed. I’ve given my perspective to SFGate, now but want to dive into details here. I’ll give my perspective, but as we’ve seen time and time before, the real value is the collective contributions in the comments. Evolving to a platform –not just a social network Facebook isn’t a social network, it’s really a communications platform –in fact, when you look closely, it’s not unlike an operating system on the web. Early innovations such as the instant messaging tool,then the applications platform that allowed 3rd party developers (called F8, correction: Just Facebook … Continue readingThe Future of Facebook
One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible. How to Kick Start A Community Create compelling content on a recurring basis. Brands sometimes create videos, podcasts, or stories … Continue readingHow To Kick Start A Community –an Ongoing List
Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, but comparing trend lines across 3 multiple data sources really gives a greater view. The specific numbers themselves aren’t as important as the overall trend that all three are indicating: Facebook continues to grow in unique visitors from three separate data methods. Two of the data sources indicate Yahoo.com is slipping. Below Image: Alexa indicates Yahoo is trending down while Facebook trends upwards over last 2 years Below Image: Quantcast indicates Facebook’s on the rise … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)