Seeking Case Studies of How Brands Reach Gen X Using Social Media

I’m wrapping up my report on “How companies should organize for social media” in a few weeks, and collaborating on a report with Zach Hofer-Shall (a digital device aficionado) on a “Comprehensive community checklist” and am going to start work on a research report exploring … Continue readingSeeking Case Studies of How Brands Reach Gen X Using Social Media

Breakdown: Digg Allows Community To Choose Advertisements

Left: This screenshot, provided by Digg shows how an EA Sims ad is embedded in main body editorial as sponsored, as well as in upper right bug. Digg Launches Community Voted Advertising: “Digg Ads” Digg, who was formerly partnered with Microsoft for advertising, announced that … Continue readingBreakdown: Digg Allows Community To Choose Advertisements

Is Your Website SNOWED? (Stakeholders’ Needs Overwhelm Web Experience Design)

Having too many stakeholders on your website results in forcing your users to trudge through a confusing experience, where each laborious step results in frustration then abandonment. Like poor Jack N on the left, you have frozen your own users, your website is SNOWED. Too … Continue readingIs Your Website SNOWED? (Stakeholders’ Needs Overwhelm Web Experience Design)