The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate … Continue readingThe Future of the Social Web: In Five Eras

Phone Cameras and Flickr’s Picnik

I went out to Half Moon Bay’s Dream Machine event, where machinery was displayed from cars, steam engines, hybrids, motorcycles and airplanes were featured. One of the things I love to do is meet up with Scoble and Thomas Hawk to watch them photograph interesting things with their professional Canon cameras. Check out Scoble’s and Thomas’s amazing photos on Flickr. I certainly don’t have the budget to spend 5-10k on camera gear, but try to go for the opposite approach and see how much I can do with camera phones. I’m demoing the ‘social media phone’ called the N85 from Nokia, a 5 megapixel camera, which I’ll give away to someone after my trial. I relied on a few settings … Continue readingPhone Cameras and Flickr’s Picnik

Weekly Digest of the Social Networking Space: April 26, 2009

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary For once, this … Continue readingWeekly Digest of the Social Networking Space: April 26, 2009

Marketing Forum Theme Day 2: Engaging the Innovative Customer

Forrester’s Marketing Forum in Orlando Florida, see other photos tagged FMF09 Yesterday’s theme was to take risks and engage in innovation –even in times of economic hardship. Armed and excited with examples from the speakers and panels, the conference was now focused on the ‘how to’, with a focus on engaging your customers to be involved, guide, and lead your company in tandem with your own leadership. Forrester’s Peter Burris: Engaging the Innovative Customer First we heard from Forrester’s Peter Burris, who focused on the theme o engaging your innovative customer, he suggested that as you take risks, let your innovative customers be your guide. The conference focus met the needs of multiple industries, and Peter gave data and insight … Continue readingMarketing Forum Theme Day 2: Engaging the Innovative Customer

Marketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

Forrester’s Marketing Forum in Orlando Florida Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando, is Walt Disney’s creative genius to develop an iconic entertainment franchise. She stresses that now is the time to do marketing differently by thinking differently and embracing innovation. [Marketers should innovate now, despite the perceived risk] Why innovate now: VP/Principal Analyst on the Interactive Marketing team, Shar VanBoskirk spoke next. She indicates that a recent forecast shows that mobile, social, email, display, and search marketing will increase at a CGR of 17% in 2014. She gives some funny examples of some … Continue readingMarketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession