Future of PR: When Agencies Represent Communities –Not Brands

We continue to see that communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? Seem far fetched? Not really. We’re already … Continue readingFuture of PR: When Agencies Represent Communities –Not Brands

Orlando Tweetup on April 22, Forrester Marketing Conference April 23-24

I’ll be in Orlando at Forrester’s Marketing Conference April 23 and 24th, live blogging (maybe some live streaming), meeting clients, and listening and learning from Marty St. George, SVP of Marketing for JetBlue, Greg Clayman, EVP of Digital Distribution for MTV, and Annis Lyles, VP … Continue readingOrlando Tweetup on April 22, Forrester Marketing Conference April 23-24

Sponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community

My job is to dissect new and moving parts into ways that business decision makers can understand, I hope to do just that: Web Strategy Summary Twitter is finally monetizing. Working with social media marketing vendor Federated Media, Microsoft has sponsored an aggregation tool that … Continue readingSponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community

Beyond the Money: Some VCs Provide Startups With A Competitive Edge

Surprisingly, some of the most important resources from a VC isn’t the financial funding. When I meet with startups I find it helpful to find out who their investor is, secondly, it’s important to watch how VCs are funding, as it impacts what type of … Continue readingBeyond the Money: Some VCs Provide Startups With A Competitive Edge