The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well all military units across the globe come across criticism, so establishing a clear sense of communication guidelines.
Thanks to Joey DeVilla for posting this, who learned of this from David Meerman Scott who was in contact with Capt. Faggard who’s involved with the Airforce’s social media team: Twitter, and a blogspot blog, (I’m surprised they don’t have their own blog on the airforce websites, so we’re going off David’s word that this is authentic)
There’s a lot to be learned from this military diagram that can be applied to corporations or even your personal blogging efforts.
On a personal note, my Grandfather was a decorated Lieutenant in General Patton’s 9th Army AirForce station in Europe in WW2, he flew a P47 Thunderbolt, and was one of the very few Chinese American pilots in the war. You can see clippings of an article that featured him (the beautiful lady is my Grandmother). The plane? He named it after his hometown here in Silicon Valley the “San Mateo Belle”.
What I find interesting is the whole assessment/flow-chart approach. I’ve never been in the military but I imagine that similar decision trees are used for other types of decision making/situations that require a reaction/response (of course, those decisions and thought processes probably occur in a matter of a split second). I believe the idea is to have a guide and then the reaction or next step decision should start to become second nature and if appropriate, maybe a little “shooting from the hip” (within the military-communication protocols). Citizen journalism and more loose communication methods can be uncomfortable for certain organizations.
thanks for posting!
http://www.staffingpower.com
Greta post Jeremiah. We adopted the Air Force Guidelines here at the John R. Carlisle Institute. We thought, why reinvent the wheel? They seemed like such a great model already.
John R. Carlisle
Great post Jeremiah. We adopted the Air Force Guidelines here at the John R. Carlisle Institute. We thought, why reinvent the wheel? They seemed like such a great model already.
John R. Carlisle
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This is great stuff. As a marketer, social media/PR practioner (and daughter of a fighter pilot) … I love this. Thank you!
This is great stuff. As a marketer, social media/PR practioner (and daughter of a fighter pilot) … I love this. Thank you!
This is common sense, and only useful to trolls, ragers and other dimwits. Oh, hang on a sec…
Really nice chart 🙂
This is a good diagram, but you can build even more with Lucid Chart’s software. You can see some examples at https://www.lucidchart.com/pages/examples/sitemap_creator
Savvy analysis , I was enlightened by the points , Does anyone know where I might get access to a fillable OK Form 511 document to work with ?