I’m practicing what I preach to clients, and am adopting one of the five objectives we call “Embracing” which is when brands use social technologies to collaborate with their customers to create new products. In this case, the product is my blog, and the customers are you, my community. I’m undergoing a blog redesign, and after deciding on designers (read the process) I’m working with Mitch from studionashvegas. We’ve done several comps on my redesigned logo, which is now finalized, but am looking for feedback from YOU, my readers on the blog redesign. I study community, and this blog needs to serve your needs as well as mine. I know who my audience is from real research (see stats), it’s … Continue readingChime In: Feedback Needed for Blog Redesign
The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well all military units across the globe come across criticism, so establishing a clear sense of communication guidelines. Thanks to Joey DeVilla for posting this, who learned of this from David Meerman Scott who was in contact with Capt. Faggard who’s involved with the Airforce’s social media team: Twitter, and a blogspot blog, (I’m surprised they don’t have their own blog on the airforce websites, so we’re going off David’s word that this is authentic) There’s … Continue readingDiagram: How the Air Force Response to Blogs
This has been the busiest year of my career by far, I’ve traveled (and held blogger dinners) in great cities like Tampa, NY, Virginia, Hawaii, Colorado, Austin, Dallas, So Cal, Barcelona, and Tokyo; I’ve accrued many-a-frequent flyer mile. I published several research reports, (won an award), did more public speaking than ever before, delivered above my average of client engagements, was quoted a few times in the press, and grew this blog and twitter account, even though I’ll still get paid if I stop blogging. Of course, not everything went well. There’s always room for improvement, I need to be better prepared for client engagements (I didn’t do hot on at least two client engagements), I was criticized a few … Continue readingThank you 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary This digest contains … Continue readingWeekly Digest of the Social Networking Space: Dec 24, 2008
See more funny videos and funny pictures at CollegeHumor. Culture meets Social Networks, I wonder what high school would have been like if I had social networks or even email available. We communicated using pagers –but few of us had cell phones so it was quite odd. I’m sure rumors, relationship status, and test cheat notes spread faster than ever possible. If you like this video, I’ve posted up a few others Videos: When Social Media enters Popular Culture. Best line? “I poke you, and you never poke back”.
I happened to stumble into Kmart in my local area, went for the Motrin and created this mashup. Popart? Brand Mashup? A case study in a jpg? You be the judge. If you’re not familiar with how these two brands are related, read the Motrin Moms backstory (they have recently removed the apology from the corporate homepage), and the Kmart sponsored post story. In reality, when these debacles happen, they are actually brand opportunities. several of the companies on my punk’d list have been able to turn this to their advantage. Update: I just learned that Burger King has served a ‘cease and desist’ by tweeting for someone creating the ‘whoppervirgins’ account. It’s a going to be an interesting year.