Executive Video Interview: Why Dell Continues To Use Social Media

Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing. I let my twitter community come up with questions, and I took three from the dozens to pose to … Continue readingExecutive Video Interview: Why Dell Continues To Use Social Media

People on the Move in the Social Media Industry: Nov 24, 2008

Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Geoff Merrick joins Ripple6 in the new position … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2008

Retweet: The Infectious Power Of Word Of Mouth

Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth

Why Magpie’s Advertising System Is Self-Diminishing

Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing

Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

The Motrin Moms Backlash by the Numbers

If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers