Weekly Digest of the Social Networking Space: Nov 26, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary Facebook reportadly in … Continue readingWeekly Digest of the Social Networking Space: Nov 26, 2008

Executive Video Interview: Why Dell Continues To Use Social Media

Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing. I let my twitter community come up with questions, and I took three from the dozens to pose to Bob, select questions from: Cece Salomon-Lee, Ravit Lichtenberg, and oemporor (can’t find his tweet) Here’s the questions I posed to Bob, if I could only spit the words out as well as I could write them: Is IdeaStorm increasing revenues? Is social media impacting the bottom and top line of Dell? How Dell has made $1mm in revenue from Twitter. Is social media superficial branding, or does it truly change the company? How does an … Continue readingExecutive Video Interview: Why Dell Continues To Use Social Media

People on the Move in the Social Media Industry: Nov 24, 2008

Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Geoff Merrick joins Ripple6 in the new position of VP of Professional Services coming from Buzzhub. Ripple6 is growing & seeking others in the NYC learn more from their careers page. Kris Hoet switches jobs within Microsoft and is now the Digital Media Communications Manager for all Windows Consumer brands – PC, mobile and online – as well as MSN and Live Search in EMEA. MySpace Music to name Courtney Holt, a former MTV executive chief next week, this spells out a greater … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2008

Retweet: The Infectious Power Of Word Of Mouth

Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. It makes sense of course, think about the next time you’re going to buy a car, who’s opinion are you going to trust, those of your friends or the opinion of the sales guy representing the product? [Information within Microblogging communities like Twitter encourage rapid word of mouth –of both positive and negative content] Twitter, Although Small, Continues to Demonstrate Influence Twitter, which I’m seeing informal stats of around 5 million users, has continued to … Continue readingRetweet: The Infectious Power Of Word Of Mouth

Why Magpie’s Advertising System Is Self-Diminishing

Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now Magpies. For me, it was just a test that I’ve now ceased. Part of my job as an analyst covering social media is to use the very tools in which I cover. I use this knowledge to write reports, help clients, and make suggestions to the vendors themselves. You can expect brands to ask me “how should we engage in Twitter” and I’ll point them to this very post. There was quite the vitriolic reaction … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing

Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post (way back in Jan) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them An industry analysts’ perspective on web measurement: To be clear, my employer Forrester doesn’t provide specific numbers about social networks like Compete, Comscore, Nielsen or others, we conduct … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008