What Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Understanding Community Leadership: An Interview with a Member of Yelp’s “Elite”

Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”

Finished reading Groundswell for the first time … again

Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene … Continue readingFinished reading Groundswell for the first time … again

Is your Company Market Driven or Product Driven?

The battle between Marketers and Engineers has been going on for a while, Engineers claim that building the best product is enough to succeed, and Marketers claim that understand the external forces (competitors, customers, needs) is the solution. Update: saw an interesting tweet from tomob: … Continue readingIs your Company Market Driven or Product Driven?